Director of Product Marketing

About the Role
Every company is racing to deploy AI agents. Few know how they'll govern them.
As AI moves from experimentation to enterprise-wide deployment, trust, security, compliance, and control have become the biggest barriers to adoption.
That's why we built ServiceNow AI Control Tower.
And now you have an opportunity to help define what’s next. ServiceNow is looking for a Director of Product Marketing to own positioning, messaging, and go-to-market execution for AI Control Tower (AICT), one of the most strategic products in our AI portfolio. This is a rare opportunity to shape a category at the intersection of AI, governance, and security.
You'll own narrative, positioning, launches, web presence, content, campaigns, and demand generation for AI Control Tower, partnering across Product, Engineering, Sales, and executive leadership to drive market impact and business growth. Working alongside a high-caliber Product Marketing team, you'll help bring breakthrough innovation to market and turning great ideas into measurable results.
If you love building markets, not just marketing products, this role is for you.
What You'll Do
Own launches end-to-end for AI Control Tower, from planning and messaging through execution, working closely with product, comms, and campaigns to make every release land with impact.
Drive web and digital presence, shaping how AICT shows up on servicenow.com and across digital properties, working with web and creative teams to keep the story sharp, current, and conversion-focused.
Partner on demand gen and digital campaigns with campaign and field marketing to build and optimize programs that generate real pipeline, using messaging and content that make AICT impossible to ignore.
Create the content engine with briefs, web copy, launch assets, sales enablement, campaign content that fuels every team touching AICT in market.
Translate a technical, fast-evolving product into a clear story for governance, security, and IT leaders. You don't need to be an engineer, but you need to genuinely get the AI governance/security space and be excited to go deeper into it.
Work closely with VP+ stakeholders across Product, Engineering, and to make sure launches, campaigns, and content are always grounded in where the product and the market are actually heading.
Bring AI into how you work. Use AI tools strategically in your own day-to-day to draft, research, ideate, and produce content, and bring what you learn back to the team so PMM gets faster and sharper as a group.
Be a builder on a builder's team. This is a leadership opportunity to shape not only AI Control Tower product, but also ServiceNow's company positioning as a leader in AI governance and control, with real room to bring in fresh ideas and best practices.
What You Bring
8+ years in product marketing, with strong chops in launches, web, content, and digital/demand gen campaigns for B2B tech.
Real enthusiasm for AI, security, and governance. You read about this stuff for fun, not just for work.
You use AI tools yourself, already, to work smarter and faster, and you're excited to bring that fluency to a team that wants to keep leveling up.
Comfort getting technical enough to talk credibly with product and engineering.
A track record of running with ambiguity and multiple moving pieces without losing the thread or the fun.
Sharp writing and storytelling instincts. You can make a complex product sound clear, human, and exciting.
Experience collaborating with senior stakeholders with confidence, bring clarity and alignment across different perspectives and priorities.
Why This Role
You'll join at one of the most exciting moments in enterprise technology. ServiceNow AI Control Tower sits at the center of the conversation every executive team is having: how to govern, secure, and scale AI responsibly.
This is your chance to help define that conversation.
You'll shape market perception, influence product direction, work closely with senior leaders, and help build a business at the forefront of ServiceNow's AI strategy. Most importantly, you'll do work that has real impact, with a team that loves what it does and pushes each other to be better every day.
If you're energized by building categories, launching innovative products, and helping customers unlock the promise of AI, this role was made for you.
For positions in this location, we offer a base pay of <<$192,400 - $300,650>>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Employment type
Full-time

Work arrangement
Yes