Growth / Performance Marketing Lead

Location: Remote
Type: Full-time
Start date: Before Nov 1
About the role
Own paid growth for SWIPES from pre-launch setup through scale. You'll set up and run Meta and TikTok ad accounts, build the tracking infrastructure, and be the person accountable for CAC and ROAS — not just executing briefs, but owning the number.
Reports directly to the Founder. Works closely with our creative and AI content teams day to day — briefing them on what's converting.
Responsibilities
Set up Meta Ads Manager & TikTok Ads Manager, pixel/Conversions API tracking, UTM structure — ready before launch
Plan and run paid acquisition campaigns from launch day
Own CAC and ROAS against SWIPES' unit economics
Feed creative team data-backed direction on angles/formats that convert
Test and iterate on audiences, creative, placements, offers
Weekly reporting: spend, results, what's working and what's not
Requirements
2+ years running paid social (Meta required, TikTok a plus) for a DTC/ecommerce brand, with real budget accountability
Has set up tracking (Pixel/CAPI) themselves, not just relied on someone else
Available to start pre-launch to help get tracking and accounts ready
To apply
Apply through our screening form.

Work arrangement
No