E-commerce Growth Manager

Location: Remote
Type: Full-time
Start date: Before Nov 1
About the role
Own paid growth for a Skincare Wipe product in the Personal Care/Fitness industry from pre-launch setup through scale. You'll set up and run Meta and TikTok ad accounts, build the tracking infrastructure, and be the person accountable for CAC and ROAS — not just executing briefs, but owning the number. You'll also own conversion on our Shopify store.
Reports directly to the Founder. Works closely with our creative and AI content teams day to day — briefing them on what's converting.
Responsibilities
Set up Meta Ads Manager & TikTok Ads Manager, pixel/Conversions API tracking, UTM structure — ready before launch
Plan and run paid acquisition campaigns from launch day
Own CAC and ROAS against SWIPES' unit economics
Feed creative team data-backed direction on angles/formats that convert
Creative testing — what converts, and working with our creative team on new angles
Shopify conversion and CRO
Landing page and offer testing
AOV, bundles, subscriptions
Retargeting and retention
Weekly reporting: spend, results, what's working and what's not
Requirements
2+ years running paid social (Meta required, TikTok a plus) for a DTC/ecommerce brand, with real budget accountability
Has set up tracking (Pixel/CAPI) themselves, not just relied on someone else
Hands-on Shopify experience - theme/page edits, checkout flow, app integrations (bundles, subscriptions, upsells), and using Shopify analytics to guide decisions
Available to start pre-launch to help get tracking and accounts ready
To apply
Apply through our screening form.

Work arrangement
No