Senior Marketing Executive

Job Summary
We are looking for a results-driven, highly technical, and self-motivated Senior Marketing Executive to lead B2B customer acquisition strategies, manage key marketing operations, and oversee client onboarding.
The ideal candidate bridges the gap between technical engineering concepts and strategic B2B marketing, capable of understanding complex technical drawings while driving campaigns, managing customer relationships, and supporting the team to meet corporate sales and brand objectives.
Key Responsibilities
1. B2B Customer Acquisition & Sales Cycle Management
Develop and execute multi-channel marketing strategies focused on acquiring high-value B2B industrial accounts (both domestic & export markets).
Manage the end-to-end B2B marketing sales cycle, from providing inputs for lead generation and initial technical qualification to seamless customer onboarding.
Efficiently handle, qualify, and route inbound leads generated across various digital marketing channels, website enquiries, and industry campaigns.
2. Technical Interpretation & Client Visits
Interpret technical drawings, engineering specifications, and motor/gearbox application requirements to provide accurate solutions to prospective clients.
Conduct strategic customer visits alongside sales teams to present solutions, understand custom requirements, and reinforce corporate relationships.
Represent Mechtex at trade shows, industrial expos, and exhibitions—engaging key stakeholders and capturing qualified industry leads.
3. Account Maintenance & CRM Management
Maintain strong ongoing relationships with existing corporate accounts to drive retention, satisfaction, and long-term business growth.
Oversee, update, and optimise the company's CRM system to ensure accurate lead tracking, deal pipelines, and communication histories.
Prepare, analyse, and maintain regular MIS reports to track marketing performance, conversion metrics, and ROI for management review.
4. Team Support & Performance Driving
Oversee and assist junior marketing executives, ensuring alignment with campaign goals and quality standards in lead follow-ups.
Drive measurable results across lead volume, channel efficiency, and customer conversion rates.
Candidate Profile & Requirements
Education & Experience
Bachelor’s Degree in Mechanical/Electrical/Mechatronics Engineering or Marketing with proven industrial marketing history (3 to 5 years in B2B engineering marketing preferred).
Technical Skills
Strong ability to read and interpret engineering drawings. Solid grasp of core engineering and motion control concepts. Understanding of motors & gearboxes is an added advantage.
Domain Preferred
Prior knowledge or experience in motion control, industrial automation, or drone/aerospace verticals is highly desirable.
Software / Tools
Proficiency in CRM platforms, Microsoft Excel (Advanced MIS reporting), and analytics tools.
Communication
Excellent written and verbal communication skills; confident in technical discussions with engineering heads and procurement managers.
Personal Traits
Self-motivated, proactive leader, target-oriented with strong analytical and problem-solving skills.
What We Offer
Opportunity to drive marketing for advanced motion control and aerospace product lines.
Competitive compensation package with performance incentives.
Professional growth and leadership opportunities in a technology-driven manufacturing environment.
Opportunity to visit OEM customers and exhibit/visit at expos globally.

Work arrangement
No