Search Engine Marketing Specialist

JOB TITLE : PPC Analyst
COMPANY : SBSOL Digital Pvt. Ltd.
WORK LOCATION : Palarivattom, Kochi, Kerala
JOB TYPE : Full-time, on-site
JOB ROLE:
We are looking for an experienced Senior PPC Analyst with 3+ years of hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads. The ideal candidate should have strong expertise in e-commerce advertising, Shopping campaigns, performance optimization, and data analysis.
KEY RESPONSIBILITY AREAS:
Handling AI-powered advertising tools and automated campaign management.
Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
Manage paid media campaigns for e-commerce businesses with a focus on sales, ROAS, CPA, and revenue growth.
Optimize product feeds and resolve Google Merchant Center / Shopping feed issues.
Analyze campaign and product-level performance to identify growth opportunities.
Implement ongoing budget, bid, product, audience, and geographic optimizations.
Prepare daily, weekly, and monthly performance reports with actionable insights.
Conduct competitor and market research to identify new opportunities.
Work closely with creative, SEO, and catalog teams to improve paid media performance.
REQUIRED SKILLS & EXPEIRENCE
· 3+ years of experience in PPC / Paid Media.
Strong hands-on experience with Google Ads and Microsoft Ads (Bing Ads).
Strong experience in e-commerce and Shopping campaigns.
Experience with Google Analytics / GA4 and reporting tools.
Good understanding of Google Merchant Center and product feeds.
Strong analytical and problem-solving skills.
Ability to analyze large datasets and make data-driven decisions.
Strong understanding of campaign structure, bidding strategies, audience targeting, and budget management.
Preferred:
Experience managing large e-commerce PPC accounts.
Experience with Performance Max and product-level optimization.
Experience with seasonal campaigns and promotional strategies.
Knowledge of conversion tracking, attribution, and feed optimization.
Experience working with the US e-commerce market is a plus

Work arrangement
No