Paid Seach Specialist

Company: Group 8A – Digital Marketing Agency
Location: 100% Remote
Shift: US Shift | 5:00 PM – 2:00 AM IST
Employment Type: Full-Time | Permanent
About the Role
Group 8A is looking for a highly skilled and performance-driven Senior Paid Search Specialist with deep expertise in Google Ads and strong hands-on experience with Amazon Ads.
The ideal candidate will have a proven track record of independently managing high-budget eCommerce advertising campaigns, optimizing performance, and driving measurable business growth.
Key Responsibilities
Google Ads Management
- Plan, launch, optimize, and scale campaigns across Google Search, Shopping, Display, and YouTube.
- Build campaign structures focused on ROAS and conversions.
- Conduct keyword research, competitor analysis, and audience targeting.
Performance Optimization
- Monitor campaign performance and identify growth opportunities.
- Implement conversion tracking and Google Tag Manager (GTM).
- Conduct A/B testing and support landing page optimization.
- Manage advertising budgets effectively.
Client Communication & Strategy
- Attend client meetings and present campaign performance.
- Understand client business goals and provide strategic recommendations.
- Identify growth opportunities and recommend performance improvements.
Reporting & Analysis
- Prepare detailed performance reports.
- Analyze campaign data and provide actionable insights to improve ROI.
Required Skills & Qualifications
- 5–8 years of experience in Paid Search / Performance Marketing.
- 5–7 years of hands-on experience managing Google Ads.
- Strong eCommerce performance marketing background.
- Expertise in Google Search Ads, Shopping Ads, Display Ads, YouTube Ads, and Amazon PPC.
- Ability to independently manage multiple client accounts.
- Strong understanding of ROAS, ACOS, conversions, and campaign profitability

Work arrangement
No