Digital Marketing Intern

Digital Marketing Executive – B2B IT & SaaS
Companies: FabHR Solutions Pvt. Ltd. and Computronics Systems (India) Pvt. Ltd.
Location: Indore
Employment Type: Full-time
Experience: 1–2 years
Department: Marketing & Business Development
About the Role
We are looking for a creative, analytical and result-oriented Digital Marketing Executive to plan and execute the complete digital-growth strategy for our software products and IT solutions.
The candidate will promote:
FabHR: HRMS, payroll and employee-management platform
FabTrace: Task, timesheet and workforce-productivity platform
FabScreen: College campus-placement and assessment-management platform
Computronics: Networking, system integration, IT infrastructure, OEM and enterprise solutions
The role requires practical experience in digital planning, campaign execution, lead generation, content management and performance analysis.
Key ResponsibilitiesDigital Strategy and Planning
Prepare monthly and quarterly digital-marketing plans for each business and product.
Identify target industries, customer profiles, locations and decision-makers.
Plan campaigns for corporate customers, SMEs, colleges, universities and government organizations.
Coordinate digital activities with the sales team and business targets.
Monitor competitors and recommend new digital-growth opportunities.
Paid Advertising
Plan, execute and optimize Google Ads and Meta Ads campaigns.
Manage search, display, remarketing and lead-generation campaigns.
Support LinkedIn campaigns targeting HR Heads, IT Heads, Business Owners, TPOs and institutional decision-makers.
Conduct keyword, audience and competitor research.
Monitor campaign budget, cost per lead, conversion rate and return on advertising spend.
Improve landing pages and lead forms for better conversions.
SEO and Website Management
Perform on-page and basic technical SEO.
Conduct keyword research for HRMS, SaaS, campus-placement and IT solutions.
Optimize website pages, blogs, titles, descriptions and internal links.
Coordinate website updates, landing pages and conversion improvements.
Monitor website traffic, search ranking and enquiries.
Work with developers to resolve website performance and tracking issues.
Content and Social Media
Prepare monthly social-media and content calendars.
Create or coordinate posts, blogs, case studies, brochures, emailers and product updates.
Manage LinkedIn, Facebook, Instagram, YouTube and Google Business Profiles.
Create content for product awareness, customer education and lead generation.
Coordinate short product videos, reels, customer testimonials and success stories.
Maintain consistent branding across all digital platforms.
Lead Generation and CRM
Generate qualified B2B leads through digital campaigns, SEO, social media, email marketing and online directories.
Connect website and campaign leads with Zoho CRM.
Ensure every lead is correctly recorded, assigned and tracked.
Coordinate with the sales team to measure lead quality and conversions.
Run email campaigns, remarketing activities and lead-nurturing campaigns.
Online Reputation Management
Manage Google Business Profiles and other relevant business listings.
Encourage genuine customers to provide reviews and testimonials.
Respond professionally to reviews and customer feedback.
Improve review quality, profile completeness and local search visibility.
Monitor online brand mentions and report reputational concerns.
Fake, purchased or misleading reviews will not be permitted.
Analytics and Reporting
Set up and manage Google Analytics, Google Search Console, Meta Pixel and campaign tracking.
Prepare weekly and monthly performance reports.
Report campaign spending, leads, cost per lead, conversions and business generated.
Recommend practical improvements based on data and campaign results.
Required Skills
1–2 years of practical digital-marketing experience.
Hands-on experience with Google Ads and Meta Ads.
Working knowledge of SEO, social media, content marketing and lead generation.
Knowledge of Google Analytics, Search Console and campaign tracking.
Basic understanding of landing pages, WordPress or website content management.
Ability to create campaign plans and manage budgets.
Basic design and video-editing knowledge using Canva or similar tools.
Good written and verbal communication skills in English and Hindi.
Ability to manage multiple products and campaigns independently.
Strong analytical, planning and reporting skills.
Preferred Certifications
At least one relevant certification is preferred:
Google Ads Certification
Google Analytics Certification
Meta Certified Digital Marketing Associate
HubSpot Digital Marketing or Content Marketing Certification
SEO or Social Media Marketing Certification from a recognized institution
Practical campaign results and a strong work portfolio will receive greater importance than certificates alone.
Candidate Must Share
Previous campaign portfolio
Examples of social-media or content work
Google/Meta campaign performance, where available
Monthly advertising budgets previously managed
Examples of leads or business generated
Certifications completed
Key Performance Indicators
Qualified leads generated
Cost per qualified lead
Lead-to-demo and lead-to-customer conversion
Website traffic and organic search growth
Keyword-ranking improvements
Campaign return on investment
Social-media engagement and audience growth
Email campaign performance
Growth in genuine Google reviews and ratings
Accuracy and timeliness of performance reports
Compensation and Growth
Competitive salary based on experience and practical skills
Performance incentives linked to qualified leads and business conversions
Growth path toward Senior Digital Mrearketing Executive, Performance Marketing Specialist or Digital Marketing Manager
Share resume
mahak.sunhare@computronics.in
9893345077

Work arrangement
No