Social Media Executive

Job Title: Social Media Executive
Department: Digital Team Location: Corporate Office
Reporting To: Mayank Singh (Digital Media Manager) | Rahul Semwal (Creative Head)
Employment Type: Full Time
1. Job Summary:
As a Social Media Executive, you will play a key role in planning, creating, and executing engaging content for Pro Ultimate's various brand pages. You’ll be responsible for conceptualizing content ideas, scripting, shooting video content at gym locations, and editing for platforms like Instagram, YouTube, and Facebook. The role demands a strong sense of social trends, storytelling, and execution, with the goal of growing page engagement and visibility.
2. Key Responsibilities:
● Ideate and script creative content (reels, posts, stories) for different gym branches and brand campaigns. ● Shoot and Edit video content for reels, YouTube Shorts, and other platforms, ensuring high quality and brand consistency.
● Monitor and manage assigned social media pages, increase engagement via comments, DMs, stories, polls, etc.
● Collaborate closely with the Social Media Manager for shoot planning, calendar execution, and content strategy.
● Maintain a shoot log and editing status report; meet content posting deadlines.
● Stay updated with current fitness/social trends and apply them to relevant content.
● Ensure timely uploading of stories, reels, and posts according to the brand calendar.
3. Must-Have Skills & Experience
● 1–3 years of experience in social media content creation or videography.
● Strong communication and scripting skills for fitness/lifestyle video content.
● Intermediate to Advanced video editing skills (CapCut, Premiere Pro, InShot, etc.).
● Hands-on experience in content shooting using DSLR, gimbals, or smartphone.
● Understanding of Instagram, YouTube Shorts, Facebook Reels algorithms and trends.
● Time management skills to handle shooting and editing across multiple locations.
4. Performance Evaluation Criteria:
● Growth in Social Media Presence
● Ads Performance & Management
● Social Media Posting Frequency
● Team Collaboration & Behaviour
5. Career Growth & Development:
With experience, they can advance to roles like Senior Social Media Manager, leading larger campaigns and teams, or Digital Marketing Manager, overseeing broader online marketing efforts. Further growth can lead to positions such as Head of Social Media, managing social strategies across multiple platforms. This role serves as a strong foundation for leadership and strategic marketing positions.

Work arrangement
No