Marketing Manager – B2B(EdTech Exp)

About the role
Experience:5-7yrs
Location:Bangalore
Employment Type: Full-Time
Work Mode: Work From Office
Salary- Up to 12 Lpa
Position Overview
We are looking for an experienced Marketing Manager with 5–7 years of experience, preferably with a strong background in B2B marketing within the EdTech, Education, Training, Skill Development, Professional Education or Consulting industry. The role will focus on building and executing B2B marketing strategies, institutional and corporate outreach, strategic partnerships, brand positioning, market expansion, events, industry engagement and business-focused marketing initiatives. The Marketing Manager will work closely with the Business Development, Sales, Academic and Digital Marketing teams to strengthen the organisation's B2B presence, generate business opportunities and establish long-term relationships with corporates, educational institutions, industry partners and other key stakeholders.Key Responsibilities
1. B2B Marketing Strategy
Develop and execute B2B marketing strategies aligned with organisational growth and revenue objectives.
Identify target industries, organisations, institutions and decision-makers for business expansion.
Develop market-entry and market-expansion strategies for new B2B segments.
Create sector-specific marketing campaigns and propositions.
Identify opportunities for corporate training, institutional programmes, industry collaborations and strategic engagements.
2. Corporate & Institutional Marketing
Build relationships with corporates, colleges, universities, training organisations, industry bodies and institutional partners.
Develop marketing initiatives to promote corporate training, upskilling, certification and industry-oriented education programmes.
Support institutional outreach and corporate engagement initiatives.
Identify and develop opportunities for long-term B2B partnerships.
Coordinate with Business Development teams to support the conversion of marketing generated opportunities.
3. Strategic Partnerships
Identify potential strategic partners across education, technology and industry sectors.
Develop partnership proposals and marketing collaboration plans.
Coordinate co-branded campaigns, industry initiatives and institutional programmes.
Build relationships with industry associations, corporates, colleges and other relevant organisations.
Explore opportunities for strategic alliances that enhance brand visibility and business growth.
4. Industry & Market Development
Conduct market research to identify new B2B opportunities and emerging industry requirements.
Analyse competitors, market positioning, pricing, programmes and offerings
Identify new industries and customer segments for expansion.
Provide market intelligence and recommendations to senior management.
Develop strategies to strengthen the company's positioning within the EdTech and professional training ecosystem.
5. Brand Positioning & Corporate Communication
Strengthen the organisation's positioning as a credible industry-focused education and training organisation.
Develop B2B-focused brand communication and marketing collateral.
Oversee preparation of company profiles, corporate presentations, brochures, capability documents, case studies and partnership decks.
Ensure consistent communication across corporate and institutional touchpoints.
Highlight industry partnerships, technology capabilities, certifications, academic programmes and successful engagements.
6. Business Development Support
Work closely with the Business Development and Sales teams to develop marketing strategies for key accounts and target segments.
Develop account-specific marketing campaigns and communication.
Support lead nurturing and relationship-building initiatives for B2B prospects.
Provide marketing collateral, presentations and campaign support for business meetings and client pitches.
Track marketing contribution to the B2B sales pipeline.
7. Corporate Campaigns & Outreach
Plan targeted outreach campaigns for corporates and institutions.
Develop communication strategies for decision-makers such as HR Heads, L&D Heads, Business Heads, Academic Heads and senior management.
Coordinate email campaigns, industry outreach, direct marketing and other B2B communication initiatives in collaboration with the relevant teams.
Develop campaigns around corporate training, workforce upskilling, industry academia collaboration and professional programmes.
Qualification & Experience.
MBA/PGDM in Marketing or Business Management or a related discipline.
5–7 years of relevant marketing experience.
Strong B2B marketing experience is mandatory/preferred.
Experience in EdTech, Education, Professional Training, Skill Development, Higher Education or Consulting will be an advantage.
Experience working with corporate clients, educational institutions or industry partners is highly preferred.
Preferred Candidate
ProfileThe ideal candidate should have experience in B2B marketing and relationship-driven marketing, with the ability to understand business requirements and translate them into marketing initiatives. Candidates from EdTech, corporate training, professional education, higher education, skill development or consulting organizations, with exposure to corporate/institutional clients and strategic partnerships, will be preferred.

Work arrangement
No