Social Media & PR Manager

Our next chapter needs a storyteller. ✨
Mandira Wirk is expanding, and we’re looking for a Social Media & PR Manager to bring the stories behind our designs to life—from behind-the-scenes moments to celebrity collaborations and conversations in the media.
📍 Location: Delhi
💼 Experience: 2–5 years
🕰️ Full-time, On-site
This role is for someone with a strong eye for fashion, a thoughtful approach to brand storytelling, and the ability to turn ideas into consistently well-executed content and PR initiatives.
What you’ll do
• Own and execute our social media strategy across all brand platforms, including Instagram, Facebook and LinkedIn.
• Create engaging posts, reels, stories and platform-specific content that reflect the brand’s luxury identity.
• Plan and manage content shoots, and capture behind-the-scenes moments across the studio, fittings, shoots and events.
• Manage content calendars, publishing and day-to-day community engagement.
• Build and manage celebrity, stylist, influencer and brand relationships, driving collaborations aligned with our aesthetic.
• Lead PR activities, including media outreach, editorial placements, collection launches, events and previews.
• Work closely with design, digital marketing, website and retail teams to deliver cohesive campaigns.
• Track content performance, audience growth and PR visibility to refine the approach.
What you’ll bring
• 2–5 years of relevant experience, including working with a designer house similar to Mandira Wirk.
• Hands-on experience creating social media content and managing multiple platforms, including LinkedIn.
• Proven experience with celebrity collaborations, PR and brand storytelling.
• A strong understanding of luxury fashion, visual aesthetics and brand communication.
• Excellent planning, attention to detail and the ability to take projects from concept to execution.

Work arrangement
No