Head of Growth (Meta Ads, Google Ads, CRO)

Snugs is a babywearing and baby clothing company. We have served over 30,000 parents, we manufacture in Kochi, and we sell on our own Shopify store and on Amazon. Paid social is our primary growth channel, and we are now building the next stage of growth across Meta, Google and website conversion.
We are looking for a senior growth leader who is equally strong on two fronts: acquiring customers through paid media, and converting them through a well-designed, continuously optimised store. This is an ownership role with direct accountability for revenue and margin, reporting to the founder.
What you will own
Paid media
Meta Ads end to end: account structure, budget allocation, creative testing frameworks, scaling and retargeting
Google Ads: Shopping, Performance Max, branded and non-branded search
Paid growth on Amazon, in coordination with our marketplace operations
Performance creative direction: briefing our in-house design and video team on what to produce, based on data
Store design and conversion
Design and optimisation of the Shopify store: homepage, product pages, collections, cart and checkout
A structured A/B testing programme with a clear hypothesis, prioritisation and measurement process
User experience design across desktop and mobile, from page layout and information hierarchy to checkout flow
Landing pages for paid campaigns, built and tested for conversion
Working with our design and development team to ship tests and improvements weekly
Growth reporting
MER, contribution margin, CPA, conversion rate, AOV and channel mix, reviewed weekly with the founder
Building the growth function as the company scales, including hiring
What we are looking for
5+ years in performance marketing and growth, with at least 3 years in ecommerce or D2C
Direct experience scaling a D2C brand in India to ₹1 crore or more in monthly revenue, with accountability for ad spend and margin
Deep, current expertise in Meta Ads, including account structure and creative testing at scale
Hands-on experience with Google Shopping and Performance Max for a physical product brand
Proven expertise in ecommerce store design and conversion rate optimisation, with examples of stores you have designed or redesigned and the results
Strong command of A/B testing methodology and tools such as Intelligems, Shoplift, VWO or similar
Solid UX design capability: you can wireframe, define page structure and work directly with designers and developers, not just request changes
Strong commercial judgement: you think in contribution margin and payback, not ROAS alone
Comfortable owning a significant monthly budget and being measured on the outcome
Preferred
Working knowledge of Shopify themes, Liquid and app ecosystem
Experience in baby, apparel or lifestyle categories
Familiarity with Amazon Ads
Experience building or managing a small growth team
What we offer
Full ownership of paid media, store conversion and growth, with direct access to the founder
An in-house creative team producing static, video and AI-assisted creative on demand
A fast-moving, founder-led environment with no agency layers
Competitive salary
How to apply
Apply with a brief summary of the largest D2C brand you have scaled, the monthly spend you managed, and one store or page you redesigned with the conversion result.
Salary
Rs.1-1.5Lakhs/month depending on your experience.

Work arrangement
No