Live opening · Posted 13 days ago
The key details from the original listing.
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Description supplied by the original job listing.
Position Overview:
We are looking for a Digital Marketing Executive to drive brand awareness, customer engagement, and revenue growth for our EdTech company. This role involves lead generation, digital marketing, customer relationship management, and sales conversion strategies to expand our reach in the education sector.
Key Responsibilities
**Sales & Business Development**
- Identify and engage potential customers, including students, parents, and educational institutions.
- Generate and qualify leads through digital channels, cold calling, networking, and referrals.
- Conduct product demos and presentations to showcase the benefits of our EdTech solutions.
- Develop and implement sales strategies to meet and exceed revenue targets.
- Maintain strong relationships with existing customers to drive renewals and referrals.
**Marketing & Brand Awareness**
- Plan and execute digital marketing campaigns, including social media, SEO, email marketing, and paid ads.
- Create and manage engaging content across platforms to attract and educate potential customers.
- Develop marketing materials, brochures, and promotional content to support sales efforts.
- Collaborate with the content and product teams to align messaging with market needs.
**Market Research & Analysis**
- Analyze market trends, competitor activities, and customer needs to refine marketing and sales strategies.
- Track key performance metrics (leads, conversions, engagement, ROI) and provide actionable insights.
**Requirements:**
- Bachelor’s degree in Marketing, Business, or a related field.
- 0-1 years of experience in sales and marketing, preferably in the EdTech or education sector.
- Strong understanding of digital marketing strategies and lead generation techniques.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in CRM tools, social media platforms, and digital marketing software.
- Ability to work independently and as part of a team in a fast-paced environment.
**Preferred Qualifications:**
- Experience in B2B/B2C sales within the education industry.
- Knowledge of content marketing and advertising strategies.
- Familiarity with online learning platforms and education technology trends.
Work arrangement
No
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