Marketing Lead

Klariti Learning is looking for a Marketing Lead to drive our digital growth and strengthen our brand presence.
What you’ll do:
1. Digital & Performance Marketing
Plan and execute marketing campaigns across Meta, Google and other relevant digital channels.
Manage lead-generation
Develop and continuously optimize campaigns based on CPL, lead quality, conversion rate and CAC.
Manage and optimize marketing budgets to achieve defined growth targets.
2. Lead Generation & Funnel Management
Own the marketing funnel from Lead → Demo Booking → Demo Attendance → Enrollment.
Work closely with the Sales team to improve lead quality and conversion.
Identify bottlenecks in the funnel and implement improvements.
Track campaign performance through CRM and analytics systems.
Develop strategies to increase demo bookings.
3. Content & Brand Marketing
Develop a monthly content and campaign calendar.
Work with designers, video creators and content writers to produce:
Social media creatives
Reels and short-form videos
Parent-focused educational content
Course campaigns
Testimonials and success stories
Webinars and lead magnets
Email and WhatsApp marketing content
Maintain consistency in Klariti's brand positioning and communication.
4. Social Media Marketing
Manage and grow Klariti's presence across Instagram, Facebook, YouTube and LinkedIn.
Develop content strategies
Monitor engagement, reach, follower growth and content performance.
Identify relevant trends and opportunities for organic growth.
5. SEO & Website Growth
Work with the SEO/content team to improve organic traffic.
Develop keyword and content strategies around children's education and parent search intent.
Monitor Google Search Console and GA4.
Optimize landing pages for traffic, engagement and conversions.
6. CRM & Marketing Automation
Work closely with the Sales and Operations teams on CRM and marketing automation.
Develop campaigns for:
New leads
Missed demos
Demo reminders
Follow-ups
Inactive leads
Existing parents
Re-engagement
Collaborate on WhatsApp, email and SMS campaigns.
Track the performance of automated campaigns.
7. Campaign Planning8. Analytics & Reporting
Prepare weekly and monthly marketing reports covering:
Leads generated
Cost per lead
Qualified leads
Demo bookings
Demo attendance
Enrollment conversions
Customer acquisition cost
Revenue generated
ROAS
Channel-wise performance
Campaign-wise performance
Provide actionable insights and recommendations based on data.
9. Competitor & Market Research
Monitor competitors and market trends in children's online education.
Research parent preferences, emerging learning trends and new acquisition channels.
Identify new opportunities for Klariti's growth.
10. Team Coordination
Coordinate with Sales, Content, Design, Technology and Operations teams.
Manage external agencies/freelancers when required.
Set campaign timelines and ensure timely execution.
Take ownership of marketing deliverables and outcome

Work arrangement
No