Founding Consumer Growth & Marketing Lead

Founding Consumer Growth & Marketing Lead
Location: Delhi NCR | On-site
Type: Full-time | Founding Team
Tobbo is an early-stage consumer social startup building a new way for people to ask, share and get honest human perspectives.
We’re looking for a hands-on consumer growth & marketing leader to own Tobbo’s 0→1 growth journey — from GTM and launch to building our first meaningful base of active users.
What You’ll Own
Build and execute our go-to-market & launch strategy
Own user acquisition, activation and growth experiments
Create campaigns that can make Tobbo culturally relevant and shareable
Own social media and content strategy end-to-end
Develop ideas for reels, short-form content and social-native storytelling
Build and manage creator & influencer partnerships
Drive campus, community and on-ground activations
Talk directly to users and turn insights into campaigns and growth ideas
Track what’s working, iterate quickly and scale winning experiments
Use AI aggressively and intelligently across research, ideation, content and growth
Who We’re Looking For
Someone with experience in consumer/B2C growth or marketing who combines strategy with hands-on execution.
You should be comfortable going from:
Insight → Idea → Campaign → Execution → Measurement → Iteration
Experience with consumer apps, internet products, Gen Z audiences, creators or high-growth startups is a strong plus.
This is not a traditional marketing-management role. You’ll be joining while the brand, distribution playbook and growth engine are still being created — and will have the opportunity to help build them from the ground up.
Interested?
Apply directly on LinkedIn or send your resume/portfolio to jointobbo@gmail.com
Team Tobbo

Work arrangement
No