Social Media Executive with Content Writing

Employment Type: Full-time
Experience: 2–4 years
CTC: 2.4-2.8LPA
Experience: 2–4 years
About Gintaa
At Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly, now’s the time to join the leadership and build something impactful.
Key Responsibilities
Write compelling captions, posts, reels scripts, carousels, stories, campaign copy, and short-form marketing content.
Develop monthly social media content calendars aligned with brand goals and campaigns.
Adapt tone, style, and messaging for platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
Coordinate with designers, photographers, video teams, and the tech team to turn ideas and product updates into high-performing content.
Work closely with the tech team to understand product features, releases, and workflows, and document processes clearly for internal and external communication.
Create simple, engaging content around product updates, technical processes, user journeys, and how-to guides.
Research trends, competitor activity, hashtags, and audience preferences.
Ensure all content is accurate, on-brand, grammatically correct, and engaging.
Assist with community management by responding to comments and messages where required.
Track post performance and share insights to improve future content.
Support product launches, promotions, seasonal campaigns, and influencer collaborations.
Requirements
2–4 years of experience in social media management, copywriting, or content creation.
Excellent written English; strong Hindi/Hinglish writing is an added advantage.
Ability to simplify technical or process-related information into clear, engaging social content.
Good understanding of social media trends, formats, algorithms, and best practices.
Experience creating content calendars and managing multiple campaigns.
Familiarity with Canva, Meta Business Suite, and basic analytics tools is preferred.
Strong research skills, creativity, attention to detail, and ability to meet deadlines.
What We’re Looking For
A natural storyteller with a strong sense of brand voice.
Someone who can collaborate effectively with both creative and technical teams.
Someone who follows internet culture and knows what makes audiences stop scrolling.
A proactive team player who can turn briefs into polished content quickly.

Work arrangement
No