Marketing Campaign

Company Description SK AI Pvt Ltd is a technology company focused on building next-generation, AI-based solutions with meaningful real-world impact. The organization primarily operates in the Health Tech space, developing products that aim to improve healthcare accessibility, efficiency, and outcomes. Team members collaborate across disciplines to design and deploy scalable AI systems that can be adopted by diverse healthcare stakeholders. SK AI Pvt Ltd values innovation, ethical AI practices, and a mission-driven approach to making the world better for all.
Role Description This is a remote, contract role for a Marketing Campaign Manager. The Marketing Campaign Manager will plan, execute, and optimize multi-channel marketing campaigns to drive awareness, engagement, and lead generation for SK AI Pvt Ltd’s Health Tech solutions. Day-to-day responsibilities include developing campaign strategies, coordinating integrated marketing activities, managing timelines and budgets, and tracking performance metrics. The role involves collaborating with product, sales, and content teams to ensure consistent messaging, effective audience targeting, and alignment with business goals. The Marketing Campaign Manager will also analyze campaign data, prepare performance reports, and recommend improvements to maximize ROI.
Qualifications
Strong Campaign Management skills, including planning, execution, and optimization of multi-channel campaigns. At least 2-4 years of experience.
Experience in Lead Generation, with the ability to design and manage funnels that convert prospects into qualified opportunities.
Solid understanding of Marketing fundamentals and Integrated Marketing approaches across digital and traditional channels.
Hands-on experience with Marketing Automation tools and platforms to streamline workflows and nurture leads. Tools like Apollo.io.
Ability to analyze campaign data, interpret metrics, and generate actionable insights using analytics tools.
Excellent written and verbal communication skills, with attention to detail and consistent brand messaging.
Experience working in tech or Health Tech sectors is preferred; familiarity with AI-driven products is an advantage.
Proven ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Work arrangement
No