Content Marketing Specialist - B2B

We are looking for a Content Marketing Specialist who can help us build and grow a high-quality B2B audience through content-led initiatives.
This is not a conventional content-writing or social-media-posting role.
We are looking for someone who understands how content can be used to attract, engage, nurture and grow a relevant professional audience—and who can actively contribute ideas on how that audience should be built over time.
What you will work on:
Develop and execute B2B content marketing initiatives aimed at audience growth.
Identify ways to convert relevant professionals into subscribers, webinar attendees, repeat readers and engaged prospects.
Work on newsletters, webinars, content campaigns, reports, lead magnets and other audience-building initiatives.
Support content distribution across appropriate channels.
Segment and engage identified target audiences based on industry, role, company and business relevance.
Brainstorm new audience-acquisition and engagement strategies.
Track campaign performance and identify what is actually attracting the right audience.
Repurpose expert-led content into formats suitable for different audience touchpoints.
Coordinate with design, digital or other external resources where required.
Continuously test new ideas rather than relying only on routine content calendars.
What we are looking for:
2–4 years of relevant experience in Content Marketing, preferably in a B2B environment.
Demonstrable exposure to audience growth, content distribution, subscriber acquisition, demand generation or community building.
Ability to think beyond blogs and social-media posts.
Strong written communication and content judgment.
Comfortable working with data and campaign analytics.
Ability to independently research industries, companies and target personas.
Curiosity, experimentation and willingness to discuss and challenge marketing ideas.
Ability to work directly with senior leadership and convert subject-matter expertise into audience-building initiatives.
Preferred, but not mandatory:
Experience with one or more of the following would be useful:
B2B newsletters
Webinar marketing
Email marketing
LinkedIn distribution
Subscriber growth
CRM / audience databases
Lead magnets
Thought-leadership campaigns
Professional services / consulting / SaaS / technology businesses
What would make you stand out
We are particularly interested in candidates who can demonstrate:
an audience they helped grow;
a newsletter, webinar series, community or campaign they contributed to;
improvement in subscribers, registrations, engagement or qualified leads;
a content initiative that generated measurable business interest.
About the role
The subject-matter expertise and core business insights will be available internally.
Your role will be to help convert that expertise into a repeatable B2B audience-growth engine.
We are looking for someone who is hands-on, analytical, curious and capable of contributing ideas rather than simply executing instructions.

Work arrangement
No