B2B Growth Marketing Manager – ABM & Funnel Strategy

Location: Remote
Experience: 3–5 years
Employment Type: Full-time
Compensation: ₹4–7 LPA, depending on experience and demonstrated capability
About the Role
Singhwal TechLaw is looking for a B2B Growth Marketing Manager to build and scale a structured client-acquisition engine focused on B2B Growth Marketing, Account-Based Marketing (ABM), and Funnel Strategy & Conversion.
This is not a conventional social-media or digital marketing role.
The person will work with structured prospect databases, identify and prioritise target accounts, develop ICPs and look-alike audiences, build trust through content-led engagement, and systematically nurture prospects from awareness to client conversion and repeat business.
Key Responsibilities
Develop and execute B2B growth strategies across relevant channels.
Build and refine Ideal Customer Profiles (ICPs) and audience segments.
Identify high-potential target accounts and look-alike audiences.
Design and execute Account-Based Marketing (ABM) campaigns.
Develop personalised engagement and outreach journeys for priority accounts.
Build and optimise the funnel from:
Target Account → Awareness → Engagement → Trust → Qualified Prospect → Opportunity → Client → Repeat Client
Use content, LinkedIn, email and other channels as part of the broader growth strategy.
Manage lead/account nurturing through CRM and marketing automation.
Track account engagement, funnel movement and conversion performance.
Test messaging, campaigns, channels and approaches to improve results.
Work closely with leadership and subject-matter experts to convert expertise into effective marketing campaigns.
Core Skills
Mandatory
B2B Growth Marketing
Account-Based Marketing (ABM)
Funnel Strategy & Conversion
Expected Working Knowledge
Content Marketing
ICP & Audience Segmentation
Lead Nurturing
CRM & Marketing Automation
Email Marketing
LinkedIn Marketing
Marketing Analytics
Campaign Management
Good to Have
Demand Generation
LinkedIn Sales Navigator
HubSpot / Zoho / Salesforce
SEO / Paid Media
Experience in B2B SaaS, professional services, consulting, legal-tech or technology services
What We Are Looking For
Someone who thinks beyond individual marketing activities and understands how data, content, engagement, nurturing and conversion work together in a long-cycle B2B environment.
The person should be analytical, commercially aware, comfortable with experimentation, and capable of independently owning growth initiatives.
Experience in Intellectual Property or legal services is an advantage, but not mandatory.
Success in This Role
Success would mean building a measurable and repeatable system that converts high-potential target accounts into:
Engaged Prospects → Qualified Conversations → Clients → Repeat Clients → Advocates

Work arrangement
Yes