Performance Marketing Executive

This is a hands-on role for someone who wants to own performance marketing execution for a growing D2C brand — running and optimizing paid campaigns day to day, with direct impact on revenue.
Campaign Execution
Plan, set up, and launch paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Shopping, Performance Max)
Manage day-to-day budget pacing and bid strategy across campaigns to hit ROAS/CAC targets
Structure campaigns by product/category and audience segment for clean performance tracking
Optimization & Testing
Monitor campaign performance daily — spend, ROAS, CPC, CTR, conversion rate — and optimize creatives, audiences, and placements
Run structured A/B tests on ad creatives, ad copy, and audience targeting; document what works and what doesn't
Identify underperforming campaigns early and course-correct before budget is wasted
Creative Coordination
Brief the creative/design team on ad formats, hooks, and angles based on performance data
Maintain a rolling creative testing calendar so new creative is always in the pipeline
Reporting & Analysis
Track and report key performance metrics on a regular (weekly/monthly) cadence
Build simple dashboards in Excel/Google Sheets to track spend, ROAS, CAC, and AOV trends
Flag budget reallocation opportunities across products/campaigns based on performance
Requirements:
1-2 years of hands-on experience running Meta and Google Ads campaigns (agency or brand-side)
Working knowledge of Meta Ads Manager and Google Ads platform
Comfortable with Excel/Google Sheets; basic understanding of D2C metrics (ROAS, CAC, AOV, CTR)

Work arrangement
No