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Job Description – Area Sales Manager (ASM)
Location: Gujarat
Industry: Baby Care / Personal Care / Hygiene
Experience: 5+ Years
Function: Sales
About the Role
We are looking for an Area Sales Manager (ASM) to drive sales and distribution across Gujarat for a growing Baby Care / Personal Care / Hygiene business. The ideal candidate should have strong experience in General Trade (GT) and distribution-led sales, with a proven track record of managing distributors, expanding market presence and delivering revenue targets.
Key Responsibilities
* Drive primary and secondary sales across the assigned territory.
* Manage and expand the distributor and dealer network across Gujarat.
* Ensure effective market coverage, beat planning and product availability.
* Drive distribution and visibility across the assigned markets.
* Develop and maintain strong relationships with distributors, retailers and key trade partners.
* Track sales performance, market trends and competitor activities.
* Ensure achievement of monthly, quarterly and annual sales targets.
* Identify new market opportunities and expand the company's distribution footprint.
* Lead and monitor the performance of the sales team and field force.
* Ensure timely collection and effective management of distributor outstanding.
* Share regular sales MIS, market feedback and business updates with management.
Candidate Profile
* 5+ years of sales experience in FMCG.
* Strong background in Baby Care, Personal Care, Hygiene, Beauty Care or allied FMCG categories.
* Strong hands-on experience in General Trade and distribution management.
* Experience handling a Gujarat territory or strong familiarity with the Gujarat market will be preferred.
* Proven experience in managing distributors, retailers and field sales teams.
* Strong understanding of territory management, secondary sales and market expansion.
* Good analytical, negotiation and communication skills.
* Should be comfortable with a target-driven and fast-paced environment.
Ideal Candidate
Someone from a Baby Care / Personal Care / Hygiene-focused FMCG company who has strong GT exposure and has independently managed a sizeable territory, distributor network and sales targets.
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Work arrangement
No
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