Technical Sales Engineer

# JOB DESCRIPTION – TECHNICAL SALES ENGINEER
**Company:** Synergie Controls
**Location:** Taloja, Navi Mumbai, Maharashtra
**Department:** Sales & Business Development
**Position:** Technical Sales Engineer
**Employment Type:** Full-Time
**Experience:** 1–5 Years
**Reporting To:** Sales Manager / Head – Business Development
## 1. Job Purpose
The Technical Sales Engineer will be responsible for **generating new business, developing existing customer relationships, understanding industrial automation and electrical requirements, and converting enquiries into orders**.
The candidate should have a good understanding of **PLC/SCADA, HMI, VFD/Drives, electrical control panels, MCC/PCC panels, industrial automation, and electrical systems**, along with strong communication and customer-handling skills.
## 2. Key Responsibilities
### A. Business Development & Sales
* Identify and develop new customers in **industrial, manufacturing, OEM, EPC and panel-builder segments**.
* Generate new leads through **industrial visits, references, networking, cold calling, emails and existing customer contacts**.
* Develop and maintain relationships with **Plant Heads, Maintenance, Electrical, Automation, Production, Purchase and Engineering teams**.
* Visit customer sites regularly to understand requirements and identify new business opportunities.
* Promote Synergie Controls' automation, electrical and engineering solutions.
* Achieve assigned **monthly, quarterly and annual sales targets**.
### B. Technical Requirement Understanding
* Understand customer requirements related to:
* PLC & HMI
* SCADA systems
* VFD / AC & DC Drives
* Servo & Motion Control
* Electrical Control Panels
* MCC / PCC / APFC Panels
* Machine Automation
* Industrial Networking
* Electrical & Automation Retrofit
* PLC/SCADA migration and modernization
* Review customer **BOQ, specifications, SLDs, control schematics and technical documents**.
* Discuss technical requirements with customers and coordinate with the engineering team to develop suitable solutions.
### C. Enquiry & Quotation Management
* Receive and analyse customer enquiries.
* Prepare **technical-commercial proposals and quotations** in coordination with estimation/design teams.
* Ensure correct selection of products, specifications, quantities and commercial terms.
* Follow up quotations regularly and convert enquiries into purchase orders.
* Participate in technical and commercial negotiations with customers.
### D. Project & Internal Coordination
* Coordinate with **Design, Engineering, Purchase, Production and Project teams** for customer requirements.
* Ensure proper communication of customer technical requirements after order receipt.
* Support project teams during technical discussions with customers.
* Coordinate with customers for drawings, approvals, inspection, dispatch and other project-related requirements.
* Support after-sales coordination whenever required.
### E. Customer Relationship Management
* Develop long-term relationships with existing customers.
* Identify opportunities for **repeat orders, retrofit, modernization, AMC and service business**.
* Maintain updated customer and enquiry databases.
* Regularly report customer visits, enquiries, quotations, order status and sales pipeline.
### F. Market Development
* Identify new industries and applications for Synergie Controls' products and services.
* Develop business with **OEMs, system integrators, EPC contractors, panel builders and end users**.
* Monitor competitor activities, market pricing and new automation technologies.
* Participate in exhibitions, seminars and customer technical presentations when required.
## 3. Required Technical Knowledge
The candidate should have working knowledge of:
* PLC – preferably Siemens / Allen-Bradley / Schneider / Mitsubishi
* HMI & SCADA
* AC/DC Drives and VFDs
* Servo & Motion Control
* Electrical Control Panels
* MCC / PCC / APFC Panels
* Industrial Automation
* Sensors & Instrumentation
* Industrial communication/networking
* Electrical drawings and control schematics
* Basic understanding of motors and electrical systems
* Basic knowledge of AutoCAD / EPLAN will be an advantage
Knowledge of industrial automation products and the ability to understand customer applications are important for technical sales roles.
## 4. Qualification
**Diploma / B.E. / B.Tech** in:
* Electrical Engineering
* Electronics Engineering
* Instrumentation Engineering
* Electr

Work arrangement
No