Creative Director

About FREED
FREED is India’s first loan management platform, built for individuals at every stage of their debt journey.
Founded in August 2020, we operate at the intersection of financial services, consumer advocacy, and technology — always with the borrower’s best interests at heart.
We exist because while there are countless platforms that help people take loans, there are very few that help when things go wrong.
FREED fills that gap. Whether someone is struggling to pay EMIs, overwhelmed by multiple repayments, or simply looking to better understand and manage their credit health, we provide the guidance, solutions, and support they need.
Our mission: To make the journey of loan management seamless, empathetic, and result-driven for every individual navigating financial stress.
About the Role
We are looking for a Creative Director who can own both words and visuals.
You will lead FREED’s design and content teams, define the creative vision for the brand, and raise the quality bar across everything we put out — from campaigns and social content to brand communication and visual identity.
This is a hands-on creative leadership role, not a purely strategic one.
You should be as comfortable rewriting a headline, shaping a script, or refining a visual as you are developing a campaign concept or setting the broader creative direction.
We’re looking for someone who can think big, move fast, and most importantly, get things done.
What You’ll Do
Own the creative direction for FREED and define how the brand looks, sounds, and feels across every touchpoint.
Lead, mentor, and grow both the design and content teams.
Own the end-to-end development of brand identity, content, campaigns, and creative communication.
Elevate our content from being merely functional to being distinctive, memorable, and culturally relevant.
Translate sharp consumer and brand insights into creative work that makes people feel something.
Set and maintain a high quality bar across copy, design, video, social, campaigns, and brand communication.
Be deeply involved in the work — from the first idea through execution and final delivery.
Build a scalable content engine that consistently produces high-quality creative across formats and channels.
Use data, consumer insights, and performance signals to inform creative decisions and improve outcomes.
Identify why a piece of content or communication isn’t working — and know how to make it better.
Collaborate closely with marketing, product, business, and leadership teams to turn business objectives into compelling creative ideas.
Create a culture where strong ideas, great craft, speed, and ownership are equally valued.
What We’re Looking For
5–8 years of experience in creative roles, preferably across brand, advertising, content, or consumer-facing businesses.
Strong depth in both copy and design. You don’t need to personally execute every piece, but you should understand and be able to critique both crafts deeply.
Experience leading creative teams and shaping brand vision, not just executing briefs.
Strong conceptual thinking — you think in ideas, insights, and stories, not just aesthetics.
Ability to use data and consumer insights to inform creative thinking.
A sharp eye for detail and the ability to identify exactly why a piece of communication is or isn’t working.
Experience building or scaling a content and creative engine across multiple formats and channels.
Strong understanding of brand identity and the ability to create consistency without making the brand feel repetitive.
Excellent communication and collaboration skills.
A portfolio that demonstrates both creative craft and leadership.
What Makes You the Right Fit
You believe great creative starts with a real human truth, not decoration.
You are opinionated about quality — and willing to defend the work when it matters.
You know how to balance creativity with business objectives, data with intuition, and strategy with execution.
You can take a sensitive and serious category like debt and financial stress and make it feel human, warm, relatable, and impossible to ignore.
Most importantly, you are someone who gets things done. You can move from idea to execution without losing the ambition or quality of the work along the way.
Location & Employment
Location: Gurugram, Haryana
Employment Type: Full-Time
Role: Creative Director
If you’re excited about building a distinctive brand in a category that genuinely needs better communication, we’d love to hear from you.
Apply with your CV and portfolio.

Work arrangement
No