Senior Brand Manager - Real Estate

ROLE OVERVIEW
Roswalt Realty is looking for a Brand Manager to plan and execute on-ground brand experiences and activations for our Signature Edition luxury real-estate projects.
The role covers events, OOH campaigns, site branding, brand partnerships and vendor management — with the discipline and aesthetic sensibility required for a premium, luxury audience.
KEY RESPONSIBILITIES
— Plan and execute events, activations and on-ground brand experiences for Signature Edition projects and the corporate brand.
— Manage OOH campaigns end-to-end — media planning, execution, site inspections and vendor coordination.
— Drive project / site branding across hoardings, signage, experience centres and other physical touchpoints.
— Identify and execute relevant brand tie-ups and strategic partnerships to enhance project visibility.
— Manage vendors, agencies, production partners and budgets from briefing to execution.
— Ensure all BTL initiatives reflect Roswalt Realty’s Signature Edition premium and luxury brand positioning.
— Coordinate closely with Marketing, Sales, Creative and Project teams for integrated execution.
— Track campaign spends, timelines, execution quality and ROI; share periodic reports with the Marketing Head.
CANDIDATE REQUIREMENTS
— 4–6 years of hands-on BTL / activation / experiential marketing experience.
— Experience in real estate (luxury preferred), hospitality or premium consumer brands.
— Strong vendor and production-management skills; existing network of OOH, event and production vendors.
— Good understanding of OOH planning, events, activations and on-ground branding.
— Strong negotiation, execution and project-management abilities.
— Ability to manage multiple projects and tight timelines independently.
— Strong aesthetic sensibility and attention to detail — essential for a luxury brand.
— Excellent English communication; Hindi and Marathi comfort preferred.
— Comfortable with a 6-day working week reporting from Mumbai.
KEY SKILLS
BTL / Activation Marketing • Event Planning & Execution • OOH Media Planning • Site Branding & Signage • Vendor Management • Brand Partnerships & Tie-Ups • Production Coordination • Budget & ROI Tracking • Luxury Brand Sensibility • Experience-Centre Branding • Campaign Execution • Cross-Team Coordination
KEY OBJECTIVE OF THE ROLE
To design and execute on-ground brand experiences — events, OOH, activations, site branding, partnerships — that consistently reflect Roswalt Realty’s Signature Edition premium positioning and drive tangible visibility for our luxury projects.

Work arrangement
No