Digital Marketing Manager

Company Description Social Wolfs is a growth-focused digital marketing partner that helps ambitious brands stand out, build trust, and drive scalable revenue. The team combines bold creativity, technology, and data-backed strategies to design campaigns that set trends rather than follow them. Services span branding, performance marketing, SEO, influencer campaigns, and conversion-focused content. Built for fast-moving founders, Social Wolfs brings together creative thinkers, tech builders, and growth specialists to help clients lead their markets. The culture emphasizes collaboration, experimentation, and shared success, inviting team members to “join the pack” and grow together.
Role Description The Digital Marketing Manager is a full-time, on-site role based in Lucknow. This position is responsible for planning, executing, and optimizing multi-channel digital marketing campaigns that support client growth objectives. Day-to-day tasks include managing social media marketing activities, overseeing performance and lead generation campaigns, tracking and analyzing web analytics, and refining strategies based on data insights. The role involves coordinating with creative, content, and tech teams to ensure consistent brand messaging across platforms, as well as preparing regular performance reports for internal stakeholders and clients. The Digital Marketing Manager will also identify new growth opportunities, test innovative tactics, and contribute to overall marketing strategy development.
Qualifications
Candidates should possess strong Digital Marketing and Marketing skills, with experience planning and managing integrated campaigns.
Candidates should possess Social Media Marketing skills, including platform management, content scheduling, and community engagement.
Candidates should possess Lead Generation skills, with hands-on experience running performance campaigns across paid channels.
Candidates should possess Web Analytics skills, including the ability to interpret data, generate insights, and optimize campaigns based on performance metrics.
Relevant skills such as knowledge of SEO fundamentals, paid advertising (e.g., Meta Ads, Google Ads), and marketing automation tools are beneficial.
Previous experience in a digital agency or growth-focused environment, managing multiple client accounts or projects, is preferred.
Strong communication, collaboration, and project management abilities, with a focus on meeting deadlines and delivering measurable results.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.

Work arrangement
No