E-Commerce Performance Marketing Executive

Company: Lakyou Beauty
Location: Mumbai
Department: E-Commerce & Digital Marketing
Job Summary
Lakyou Beauty is seeking a dynamic and results-driven E-Commerce Executive to manage and optimize online advertising campaigns across multiple digital platforms. The ideal candidate will be responsible for driving website traffic, increasing conversions, improving ROAS (Return on Ad Spend), and supporting overall e-commerce growth.
Key Responsibilities
* Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
* Monitor campaign performance and optimize ads to maximize conversions and sales.
* Manage advertising budgets and ensure efficient spending.
* Conduct keyword research, audience targeting, and competitor analysis.
* Track and analyze campaign metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
* Prepare weekly and monthly performance reports.
* Coordinate with the creative team for ad creatives, banners, videos, and promotional content.
* Support product launches, seasonal campaigns, and promotional activities.
* Manage product listings, pricing updates, and promotional offers on e-commerce platforms.
* Stay updated with the latest digital marketing and e-commerce trends.
Required Qualifications
* Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
* 1–3 years of experience in Performance Marketing, E-Commerce, or Digital Marketing.
* Hands-on experience with Meta Ads Manager and Google Ads.
* Strong analytical and reporting skills.
* Proficiency in Microsoft Excel/Google Sheets.
* Understanding of e-commerce metrics and customer acquisition strategies.
Preferred Skills
* Experience with Shopify or other e-commerce platforms.
* Knowledge of Google Analytics and Meta Pixel.
* Strong communication and problem-solving skills.
* Ability to work independently and manage multiple campaigns simultaneously.
Key Performance Indicators (KPIs)
* Return on Ad Spend (ROAS)
* Cost Per Acquisition (CPA)
* Conversion Rate
* Website Traffic Growth
* Revenue Generated Through Paid Campaigns
* Customer Acquisition Cost (CAC)

Work arrangement
No