Marketplace Ads Specialist

Company: Lakyou Beauty
Role: Marketplace Ads Specialist
Experience: 1–3 Years
Location: Mumbai
Employment Type: Full-Time
About the Role
Lakyou Beauty is looking for a results-driven Marketplace Ads Manager to manage and optimize advertising campaigns across Amazon and Flipkart. The ideal candidate will have hands-on experience in marketplace advertising, PPC campaign management, keyword targeting, bid optimization, and performance analysis.
The candidate will be responsible for driving product visibility, increasing sales, improving ROAS, controlling ACOS/TACOS, and maximizing the overall performance of Lakyou Beauty's marketplace business.
Key Responsibilities
Plan, create, manage, and optimize Amazon PPC and Flipkart Ads campaigns.
Manage Sponsored Products, Sponsored Brands, Sponsored Display and relevant marketplace advertising formats.
Conduct keyword research and identify high-performing, long-tail, competitor, and product-specific keywords.
Manage exact, phrase, and broad match keyword campaigns.
Set up and optimize negative keyword and negative product targeting to reduce irrelevant spend.
Monitor and optimize CPC bids, budgets, placements, targeting, and campaign performance.
Analyze campaign performance and optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CPC, CVR, and CPA.
Identify high-performing and underperforming ASINs/SKUs and recommend appropriate advertising strategies.
Monitor competitor products, pricing, visibility, keywords, and advertising activities.
Manage daily and monthly advertising budgets across Amazon and Flipkart.
Scale profitable campaigns while controlling unnecessary ad spend.
Analyze search term reports and regularly add relevant keywords and negative keywords.
Monitor marketplace sales, ad-attributed sales, impressions, clicks, conversions, and organic ranking.
Coordinate with the catalog/content team to improve product titles, bullet points, descriptions, images, keywords, and A+ content for better conversion.
Support new product launches by creating appropriate marketplace advertising strategies.
Plan advertising campaigns around Amazon/Flipkart sales events, festive periods, and promotional campaigns.
Monitor listing health, suppressed/blocked listings, Buy Box-related issues, and other factors affecting ad performance.
Prepare daily, weekly, and monthly marketplace advertising performance reports.
Provide actionable insights and recommendations based on campaign and marketplace data.
Continuously test new keywords, targeting methods, bids, budgets, and campaign structures.
Stay updated with the latest Amazon Ads, Flipkart Ads, marketplace PPC strategies, and e-commerce trends.
Required Qualifications
Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
1–3 years of hands-on experience in Amazon PPC / Marketplace Advertising.
Experience managing advertising campaigns on Amazon and Flipkart.
Strong understanding of PPC, keyword targeting, bid management, search term analysis, and campaign optimization.
Good understanding of marketplace metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, CPA, impressions, clicks, and attributed sales.
Strong analytical and problem-solving skills.
Proficiency in Microsoft Excel / Google Sheets.
Ability to analyze large amounts of marketplace and advertising data.
Preferred Skills
Experience with Amazon Seller Central and Flipkart Seller Hub.
Experience managing beauty, cosmetics, skincare, fashion, FMCG, or similar consumer-product categories.
Knowledge of Helium 10, Jungle Scout, or other marketplace research/keyword tools.
Understanding of Amazon keyword indexing and marketplace SEO.
Experience with competitor product targeting and category targeting.
Ability to identify profitable keywords and optimize campaigns based on search-term performance.
Strong understanding of marketplace sales funnels and conversion optimization.
Good communication and coordination skills.
Ability to independently manage multiple campaigns and products.

Work arrangement
No