Email Marketing, Deliverability & Analytics Manager

Position Summary
The Email Marketing, Deliverability & Analytics Manager will own the day-to-day execution, measurement, and optimization of email marketing campaigns. This role combines hands-on campaign management with strong analytical thinking: building and deploying campaigns, developing customer segments, monitoring deliverability and sender reputation, and translating performance data into clear, actionable recommendations.
The ideal candidate is not simply an email operator who executes a predefined calendar. We are looking for someone who can independently investigate the data, identify opportunities, and proactively recommend which audiences we should target, what we should send, when we should send it, and how those decisions can improve engagement, conversion, retention, and revenue.
Key Responsibilities
Own the end-to-end execution of email marketing campaigns, including audience selection, campaign setup, scheduling, testing, deployment, and post-send analysis.
Build, maintain, and continuously refine customer segments based on behavioral, lifecycle, engagement, demographic, and other available customer data.
Develop and optimize lifecycle, retention, re-engagement, winback, and behavioral email strategies based on customer activity and stage in the customer journey.
Build, monitor, troubleshoot, and optimize automated email journeys and workflows, including trigger logic, audience eligibility, timing, suppression rules, and exit criteria.
Analyze email performance and business outcomes, including delivery, bounces, opens, clicks, unsubscribes, spam complaints, registrations, conversions, retention, and revenue. Go beyond reporting what happened by identifying patterns, investigating why performance changed, and recommending specific actions.
Proactively identify high-value audiences and marketing opportunities, recommending who should be targeted, when they should be contacted, and how communication strategies should differ by segment.
Monitor and protect email deliverability, including domain and sender reputation, IP health, inbox placement, authentication, spam signals, bounce patterns, suppression, list hygiene, and sending behavior. Investigate issues and coordinate with internal or external resources as needed.
Maintain rigorous pre-send quality controls for audience selection, exclusions and suppressions, links, tracking, personalization, creative, campaign configuration, and send volume—particularly for high-volume deployments.
Develop, edit, and optimize email content, including subject lines, preheaders, calls to action, and campaign messaging. Create, adapt, or optimize campaign graphics and layouts using available design tools and brand assets when needed.
Develop and evaluate A/B tests across subject lines, content, creative, timing, segmentation, cadence, and other campaign variables, applying findings to future campaigns and workflows.
Develop and maintain reporting that provides a clear view of email performance, deliverability health, audience behavior, conversion, retention, revenue, and areas requiring action.
Work cross-functionally with marketing, data, product, design, and technical teams to improve campaign execution, data quality, tracking, creative, automation, and overall performance.
Required Skills and Experience
Strong hands-on experience with email marketing platforms and campaign execution, segmentation, and automation.
Strong analytical skills with the ability to interpret campaign and customer data, investigate performance changes, and turn findings into actionable recommendations.
Solid understanding of email deliverability, sender and domain reputation, bounce management, suppression, list hygiene, authentication, and inbox-placement concepts.
Ability to independently identify opportunities in data rather than relying only on predefined reports or instructions.
Experience developing lifecycle, retention, re-engagement, and behavioral marketing strategies.
Experience designing and evaluating email tests and using results to improve future campaigns.
Strong attention to detail, particularly with audience selection, suppression logic, campaign configuration, and high-volume sends.
Ability to connect email engagement with downstream customer behavior, conversion, retention, and revenue.
Strong written communication skills and an understanding of effective email copy, calls to action, and digital creative.
Working knowledge of digital design and the ability to create or modify email assets using tools such as Canva, Adobe Creative Suite, or similar platforms.
Ability to work across multiple platforms and data sources and communicate findings clearly to technical and non-technical stakeholders.
Working knowledge of AI/LLM tools and the ability to use them effectively for campaign development, analysis, research, insight generation, and workflow acceleration.
Tools and Platforms
The candidate should have experience with, or be comfortable quickly learning, tools such as:
ActiveCampaign - campaign execution, automations, segmentation, and reporting
SendGrid - email delivery and campaign infrastructure
NeverBounce - email verification and list hygiene
Google Postmaster Tools - Gmail reputation and deliverability monitoring
GlockApps - inbox placement and deliverability testing
Google Analytics - website behavior, traffic, and conversion analysis
AI/LLM tools such as ChatGPT or Claude - deeper analysis, insight generation, and workflow acceleration
Ideal Candidate Profile
This role is best suited for a marketer who combines execution capability with analytical curiosity. The successful candidate will be comfortable working directly in email platforms, but will also ask why performance changed, investigate the underlying data, and independently bring forward ideas for improvement.
We are not looking for someone who only presses “Send.” We are looking for someone who can own the email channel operationally, understand its performance analytically, protect its deliverability health, and proactively find opportunities to drive better results.
The successful candidate understands that email performance does not end with the click and will connect campaign activity to customer behavior, conversion, retention, and revenue to determine what is truly working.
What Success Looks Like
Campaigns are executed accurately, on time, and with appropriate targeting and quality controls.
Customer segmentation becomes more precise and increasingly driven by observed behavior and performance.
Deliverability and domain reputation are continuously monitored, with issues identified before they materially affect campaign performance.
Automated workflows are reliable, measurable, and continuously optimized.
Reporting evolves from describing what happened to explaining why it happened and what the team should do next.
The manager independently surfaces new audience, timing, testing, and optimization opportunities from the data.
Email performance improves through disciplined analysis, experimentation, and continuous optimization.

Work arrangement
No