Digital Marketing Specialist | Remote

✅ Permanent Work From Home setup
✅ Full-Time
✅ With PTO, Birthday Leave
✅ Choice of HMO and Insurance or both
✅ Annual Merit Increase
✅ Semi-annual Performance Bonus
Job Summary
A dynamic, results-driven Digital Marketing Specialist who brings together creative vision, strategic execution, and deep expertise in conversion-focused digital advertising. This role leads the development of high-performing campaigns designed not just for reach, but for measurable sales impact and revenue growth.
The ideal candidate is a hands-on performance marketer with proven success in building, managing, and scaling digital ads that convert—someone who understands the full funnel, from targeting and creative to optimization and closing.
Duties include but not limited to:
Marketing Strategy & Innovation
Collaborate with senior management to develop data-driven marketing strategies anchored on conversion and revenue growth
Translate business goals into performance marketing plans, with digital ads as a core driver of results
Combine creative direction with audience targeting and funnel strategy to maximize campaign effectiveness
Campaign Management (Multichannel)
Plan, launch, and optimize conversion-focused digital ad campaigns across platforms (Meta, Google, YouTube, TikTok, etc.)
Ensure campaigns are built with clear funnel structures (awareness, retargeting, conversion) and aligned messaging
Continuously refine targeting, creatives, and placements to improve conversion rates and reduce acquisition costs
Digital Marketing Leadership
Lead execution of paid media strategies, ensuring campaigns are optimized for leads, sales, and ROI—not just impressions or clicks
Drive creative testing (A/B testing of ads, copies, visuals, hooks) to identify high-converting combinations
Scale winning campaigns while maintaining efficiency and profitability
Brand Management
Ensure all ad creatives are both on-brand and performance-driven, balancing storytelling with conversion intent
Guide the development of ad creatives that capture attention and drive action
Lead Generation & Growth
Build and optimize end-to-end digital sales funnels, including ads, landing pages, and retargeting strategies
Improve conversion rates across touchpoints through continuous testing and optimization
Work closely with sales teams to ensure lead quality translates into actual revenue
Analytics & Performance Tracking
Monitor and optimize campaigns based on key conversion metrics (CPL, CPA, ROAS, conversion rate)
Use data to identify drop-offs in the funnel and implement improvements
Provide clear reporting on ad performance tied directly to business outcomes
Team Leadership & Development
Lead a team with a strong focus on performance marketing and conversion excellence
Instill a mindset of testing, optimization, and accountability to results
Mentor team members in running and scaling ads that deliver real business impact
Qualifications:
Proven experience in managing high-budget, high-performing digital ad campaigns that generate leads and sales
Strong expertise in Meta Ads, Google Ads, and other paid media platforms, with a clear track record of conversion success
Deep understanding of conversion rate optimization (CRO), audience targeting, retargeting, and funnel strategy
Experience in A/B testing, ad creative optimization, and performance scaling
Highly analytical, with the ability to turn ad data into actionable insights that improve ROI
Creative thinker who understands what makes ads convert—not just look good
System requirements:
Computer Processor: Intel 8th generation or newer/AMD Ryzen 2000 series or newer
Computer Memory/RAM: At least 16.00 GB for both primary and back up computers
Computer OS: Windows 11 and future enterprise operating systems
Storage: 500 GB SSD
With licensed MS Office and extra monitor
Internet speed must be running on a 20+ Mbps wired plan (at least 10 Mbps for back up connection)

Work arrangement
No