Product Marketing Specialist

Product Marketing Specialist
About Dutient
Dutient is a B2B compliance technology company operating across two entities:
Dutient, our consulting arm serving clients like Razorpay, SplashLearn, PocketFM, TradeSwift, and Coca-Cola, and
Dutient Labs, our product arm building an AI-native DPO and compliance platform. Our focus spans data privacy, cybersecurity, GRC, and AI governance, with deep expertise in DPDPA, GDPR, and multi-state US privacy law.
We're building both the services and software layer of modern compliance, and marketing is central to how prospects find us, trust us, and convert.
Role Overview
Title: Product Marketing Intern (GTM) Reports to: Co-founder, Dutient Location: Remote / Hybrid Duration: 3-month internship, with a clear path to full-time conversion
We're hiring one person to own GTM end to end, not a generalist marketing intern who writes captions. This is a specialised product marketing role: you'll sit at the intersection of positioning, outbound, content, and funnel metrics for a fast-moving B2B compliance company. You'll work directly with the founding team, get real ownership from week one, and be evaluated on outcomes (pipeline, conversions, campaign performance) rather than hours logged.
Key Responsibilities (End-to-End GTM Ownership)
Positioning & Messaging
Own and refine messaging for Dutient.ai (consulting) and Dutient Labs (product) across web, decks, and outbound
Translate compliance/regulatory nuance (DPDPA, GDPR, AI governance) into clear, buyer-facing language
Outbound & Demand Generation
Run and optimise outbound campaigns, including the DPDPA readiness assessment tool (audit.dutientlabs.ai) as a lead magnet
Build and manage prospect lists across target sectors (IT/ITeS, SaaS, EdTech, FinTech)
Own email sequences, LinkedIn outbound, and cold outreach cadences end to end
Content & Thought Leadership
Plan and produce content (blog, LinkedIn, case studies, one-pagers) that supports both the consulting and product funnels
Turn client work and product milestones into marketing assets
Funnel & Reporting
Track GTM metrics (MQLs, call conversions, campaign ROI) and report weekly to the founding team
Run experiments, kill what doesn't work, double down on what does
Cross-functional GTM
Coordinate with sales/founders on messaging for active deals and market-specific GTM (US, KSA)
Support fundraising materials where marketing polish is needed (decks, one-pagers)
Conversion to Full-Time
Conversion is a decision made on evidence, not tenure. By day 75, we'll evaluate against:
Ownership: is GTM running because you're driving it, not because you're being told what to do
Impact: measurable movement on MQLs, call conversions, or content-driven pipeline
Judgment: can you prioritise channels and messaging without hand-holding
Fit: do you understand the compliance/regulatory space well enough to speak to it credibly
Interns who clear this bar convert to a full-time Product Marketer role with expanded scope (budget ownership, hiring input, and cross-market GTM for US/KSA).
Requirements & Qualifications
0-2 years of experience in product marketing, growth marketing, or B2B GTM (internships, freelance, or founder-led projects count)
Demonstrable outbound experience: has actually run email/LinkedIn campaigns or cold outreach, not just studied them
Strong writing skills, comfortable producing content that speaks to technical and compliance-literate B2B buyers
Comfortable with GTM tooling (CRM, email sequencing tools, basic analytics)
Self-starter who can work directly with founders with minimal process, in a fast-moving startup environment
Based in India or able to work in IST-overlapping hour
Nice to Have
Prior exposure to data privacy, cybersecurity, GRC, or AI governance (DPDPA, GDPR, or US state privacy laws)
Experience marketing to EdTech, Media, SaaS, or FinTech B2B buyers
Familiarity with product marketing for a two-sided company (services + software)
Basic design skills (Figma/Canva) for quick collateral
How to Apply
Send a note to rohit@dutientlabs.ai with:
A short pitch on why product marketing for a compliance-tech company interests you
Links to any GTM/marketing work you've owned end to end (campaigns, content, results)
Your earliest start date
We review on a rolling basis and prioritise candidates who show, not just tell, what they've built.

Work arrangement
No