Performance Marketing Specialist

Platintel is one of Australia's fastest growing companies. We build intelligent global teams for SME, midmarket, and enterprise businesses-combining full-service offshoring with AI consulting.
Our delivery centers span the Philippines, India and Indonesia, covering back office, contact center, customer experience and digital operations. Our AI consulting team identifies automation opportunities, builds the case for change, and maps a clear path to ROI.
If being part of an organisation that is helping deliver solutions for the future of work excites you, come join our team!
We are looking for a Performance Marketing Specialist who will assist in developing and then own the execution of Platintel's customer acquisition strategy across LinkedIn, website optimisation, SEO, AI search, content, partnerships, events, HubSpot and reporting. You'll continuously refine campaigns, messaging and targeting based on sales feedback and commercial performance, ensuring marketing and sales operate as one coordinated commercial function.
This is a hands-on role suited to someone who enjoys both strategic planning and day-to-day execution, with the opportunity to build and shape the marketing function as the business scales.
About the Role:
Commercial planning:
Own execution of the annual marketing strategy
Maintain the target account programme alongside the Business Development team
Coordinate monthly sales and marketing planning sessions
Refine the ICP based on campaign performance and sales feedback
Manage the annual marketing calendar and campaign roadmap
Recommend channel investment and budget allocation
Track marketing's contribution to meetings, pipeline and customer acquisition
LinkedIn and account based marketing:
Manage the company LinkedIn presence
Develop and optimise LinkedIn account based marketing campaigns
Build matched audiences aligned to the target account list
Manage retargeting campaigns
Coordinate employee advocacy initiatives
Support the executive LinkedIn programme
Identify buying signals and provide account insights to Sales.
Continuously optimise campaign performance and reporting.
Content and sales enablement:
Develop high-quality marketing and sales assets that support the buying journey, including:
Customer proof (case studies, testimonials and videos)
Website and campaign content
Thought leadership and industry insights
Sales enablement materials, proposals and capability statements
Email nurture campaigns and supporting resources
Website, SEO and AI Search
Own Platintel's website and digital presence to strengthen brand credibility, improve search visibility and support customer acquisition including:
Website content, landing pages and optimisation
SEO and AI search optimisation (AEO)
User experience and conversion improvements
Website analytics and performance reporting
Coordination of external web and digital partners
Marketing operations and reporting
Managing HubSpot marketing hub
Building marketing automation workflows
Campaign reporting and attribution
Executive dashboards
Pipeline reporting
Budget management
Channel performance analysis
ROI reporting
About You
Essential
5+ years' experience in a B2B growth / performance marketing role
Experience marketing to technology businesses or professional services organisations
Strong LinkedIn advertising experience
Experience developing and executing account based marketing campaigns.
CRM experience.
Website management (WordPress or similar CMS)
SEO strategy and implementation
AI search optimisation (AEO) knowledge
Marketing automation experience
Strong commercial copywriting skills
Experience producing sales enablement materials
Excellent stakeholder management and project management skills
Strong analytical capability with experience using marketing data to inform commercial decisions
Highly desirable
Experience supporting business development teams
SaaS, technology or outsourcing industry experience
GA4, Looker Studio and HubSpot reporting
Video production coordination
Webinar and event management
Partner marketing programmes
Basic HTML/CSS or CMS experience
What we offer
Work for one of Australia's fastest growing outsourcing companies
HMO Day 1 (Primary and Dependent)
Above market compensation package
Quarterly Massages
Regular team building and company activities
Unlimited opportunities for employee referral incentives
Diverse and supportive work environment
Brand new IT equipment

Work arrangement
No