Influencer Marketing Manager

Influencer Marketing Manager
We're not hiring someone to spam micro-influencers with free products. We need someone who builds real relationships with creators, sources authentic UGC, and turns creator content into a growth lever for HIRA and our portfolio brands.
The role is Influencer Marketing Manager.
The reality is — you own community, creator partnerships, and UGC that actually converts.
What You'll Own
Creator Sourcing & Outreach
Find micro-influencers who actually fit the brand (not just follower count)
Build relationships with creators — be someone they want to work with again
Pitch partnerships that feel authentic, not transactional
Negotiate rates and deliverables without overpaying
UGC & Content Strategy
Brief creators on what to make and why (product features, brand story, lifestyle angle)
Ensure content works both organically and as paid ads
Source unboxing, testimonial, and lifestyle UGC
Repurpose creator content into Meta/Google ads with performance tracking
Campaign Management
Run influencer campaigns end-to-end (briefing → content → posting → tracking)
Manage timelines and deliverables
Handle affiliate/promo code tracking
Build repeat creator relationships — lock in people who work
Performance & Analytics
Track creator content performance (engagement, reach, saves, conversions)
Know which creators drive actual sales vs vanity metrics
Build creator cohort analysis — what type of creator works best?
Optimize spend based on creator ROI
Community Building
Engage with creator communities — be present, responsive
Foster brand advocates who want to work with you repeatedly
Handle DMs, comments, and community feedback
Build a "creator network" that feels like a community, not a vendor list
You might be the one if —
You have 2–4 years influencer marketing experience in D2C, beauty, or lifestyle
You've managed creator relationships and built repeat partnerships
You understand Instagram algorithm — why some content pops, why some doesn't
You know the difference between an influencer and an actual fit for your brand
You've sourced and negotiated with micro-influencers (the real ROI lies here)
You've tracked UGC performance and optimized for actual conversions
You're comfortable with social media — you spend time on Instagram, you know trends
Prior experience in fragrance, beauty, or FMCG D2C is a plus
You think like a curator, not a marketer — you're finding people, not broadcasting
Why Meolaa:
Meolaa is launching with influencers as a core channel. You'll own creator relationships, UGC strategy, and community building from day one. You're not supporting someone else's strategy — you're building it.
You'll work with the Growth team to repurpose your UGC into paid ads. You'll have real budget. And you'll see direct impact when creator content drives conversions.

Work arrangement
No