FREELANCE AI GROWTH & PERFORMANCE MARKETING STRATEGIST - Part-Time | Remote | Property/Real Estate + Global Affiliate Marketing

Can you transform advertising into both MARKET RESEARCH and REVENUE?
We are looking for a creative, strategic and hands-on AI Growth & Performance Marketing Strategist to work with us on a part-time freelance/consulting basis across two business initiatives:
🏠 PROPERTY / REAL ESTATE BUSINESS
Develop innovative, low-cost and highly engaging advertising systems for promoting land/properties, identifying genuine buyer audiences and generating qualified enquiries.
🌎 GLOBAL AFFILIATE MARKETING BUSINESS
Build a scalable, AI-assisted affiliate marketing system targeting international markets with high-intent audiences, suitable offers and profitable economics.
🔥 THIS IS NOT A ROUTINE DIGITAL MARKETING ROLE
We are NOT looking for someone who only:
• Runs Facebook Ads
• Boosts posts
• Designs graphics
• Posts social media content
• Writes generic ad copy
• Generates traffic
We need someone who can:
Research → Create → Advertise → Test → Analyse → Learn → Optimise → Convert
The complete growth cycle should include:
Market Research → Audience Identification → Consumer Insights → Media Planning → Creative Advertising → AI-Assisted Creative Production → Campaign Distribution → Engagement → Lead Generation → Conversion → Data Analysis → Optimization → Scaling
The objective is to build a repeatable AI-assisted growth engine, not isolated campaigns.
🎯 CREATIVE ADVERTISING — CORE RESPONSIBILITY
You must be capable of creating highly attractive, attention-grabbing, curiosity-driven and response-oriented advertisements.
The objective:
STOP → ATTRACT → CREATE CURIOSITY → ENGAGE → GENERATE RESPONSE → DISCOVER INSIGHTS → GENERATE LEADS → CONVERT
Experience required in developing:
• Strong hooks and headlines
• Curiosity/problem-solution advertisements
• Question-based and interactive ads
• Poll/quiz-based campaigns
• Comparison and educational ads
• Story-based and opportunity-driven ads
• Trust/risk-reduction ads
• UGC/testimonial concepts
• Static, carousel and video creatives
• AI-generated video/AI-avatar creatives
• Lead-generation and retargeting advertisements
• Direct-response campaigns
We need creative strategy, not merely design capability.
🧠 ADVERTISING AS MARKET RESEARCH
A key requirement is using advertisements to discover actual consumer demand.
Example:
Instead of:
“LAND FOR SALE — CONTACT US”
we may test:
“What is stopping you from buying a plot right now?”
A. Price
B. Location
C. Legal/documentation
D. Financing
E. Unsure where to invest
F. Waiting for the right opportunity
The responses, comments, clicks and enquiries become market intelligence.
The freelancer should extract:
• Consumer pain points
• Buying motivations
• Objections
• Preferences
• Price sensitivity
• Consumer language
• High-intent audiences
and convert those insights into better advertisements.
This methodology should also be applied to affiliate marketing.
📊 MEDIA PLANNING & CHANNEL STRATEGY
Media planning is a core responsibility.
You should determine:
WHO is the audience
→ WHERE they can be reached
→ WHAT message should be shown
→ WHICH CHANNEL should be used
→ WHAT BUDGET is required
→ HOW SUCCESS WILL BE MEASURED
The strategy must be based on audience behaviour and intent.
Property Business Channels
Potential channels:
• Facebook Marketplace
• Facebook Groups
• Facebook/Instagram
• WhatsApp
• YouTube
• Google
• Local/property communities
• Classified platforms
• Other relevant channels
Affiliate Marketing Channels
Potential channels:
• Google Search
• YouTube
• Facebook/Instagram
• Reddit/community platforms where permitted
• Pinterest where relevant
• SEO
• AI/AEO
• Email
• Content platforms
• Native advertising where appropriate
The freelancer should understand both organic and paid acquisition, scaling paid campaigns only when economics justify it.
🔬 CREATIVE & MEDIA TESTING
We do not want to spend heavily on one advertisement and hope it works.
You should create structured experiments:
Multiple Hooks × Multiple Angles × Multiple Creatives × Multiple Audiences
Testing variables:
• Hook
• Headline
• Image/video
• Opening frame
• Consumer pain point
• Benefit
• Offer
• CTA
• Audience
• Format
The objective is to identify the strongest combination of:
Message + Creative + Audience + Channel + Offer
🤖 AI-FIRST MARKETING CAPABILITY
AI should be integrated throughout the marketing process.
AI Research
• Customer research
• Competitor research
• Market-gap identification
• Keyword/intent research
• Audience segmentation
• Community research
• Review/comment analysis
• Pain-point extraction
• Buying triggers
AI Creative
• Ad concepts
• Hooks
• Copy
• Images
• Videos
• AI-avatar videos
• Carousels
• UGC-style creatives
• Creative variations
AI Analysis
Analyse:
CTR | CPC | CPM | Engagement | Comments | Shares | Leads | CPL | Conversion Rate | CPA | EPC | Revenue | ROAS | Profit
and identify what should be tested next.
The objective is to build an AI-assisted creative experimentation and optimization system.
💰 AFFILIATE MARKETING EXPERIENCE — MUST HAVE
Hands-on affiliate marketing experience is mandatory.
The candidate should understand:
• Affiliate networks and offers
• CPA / CPL / CPS
• Commission structures
• Recurring commissions
• EPC
• Conversion rate
• AOV & LTV
• Refund rate
• Traffic quality
• Offer economics
• Pre-sell pages
• Advertorials
• Landing pages
• Affiliate funnels
• Tracking and attribution
• Compliance
• Scaling profitable campaigns
Actual experience generating affiliate commissions is strongly preferred.
You should be able to evaluate an affiliate offer before investing significant traffic based on:
Commission + EPC + Conversion + LTV + Refund Risk + Traffic Cost + Profit Potential
📈 FULL-FUNNEL CONVERSION RESPONSIBILITY
We are not interested only in traffic generation.
You should understand:
Impression → Click → Engage

Work arrangement
No