Freelance Luxury Content, Newsletter & Social Producer

Company Description
Ocean Getaways Yacht Charters specializes in ultra-luxury yacht charters for vacations, corporate programs and high-end events. Founded in 1983, OG pioneered the “Caribbean Yachting Incentive Program” and is a leading U.S. provider of yachting incentives. We arrange luxury sailing yacht, catamaran and superyacht charters in premier global destinations and for events including the America’s Cup, Cannes Film Festival and Monaco Grand Prix.
Role Description
We seek an experienced content writer and digital producer to create sophisticated marketing communications across newsletters, LinkedIn, Instagram and Facebook.
This is a writing, design, production and publishing role—not a research-heavy marketing strategy position.
OG provides extensive yacht/destination expertise, photography, market research, source materials and proposed content calendars. We need someone who can efficiently turn these resources into polished, publishable content.
Primary Responsibilities
Newsletter Writing & Design:
Write, edit, design and produce recurring OG newsletters, including:
· editorial copy, headlines and subject lines
· sophisticated email layouts
· image selection and preparation
· responsive/mobile optimization
· revisions and final QA
· production within Stripo
LinkedIn:
Develop sophisticated LinkedIn content for several important OG audiences, including:
· luxury travel advisors
· corporate incentive and group-travel decision-makers
· executive assistants and other trusted intermediaries serving UHNW principals
· selected UHNW leisure prospects
Content may include editorial/authority posts, yacht and destination stories, educational content, partner-oriented content, carousels and other appropriate formats.
The writing should be intelligent, refined and commercially relevant without sounding overly promotional.
Instagram & Facebook:
Create and adapt high-quality social content including:
· static posts
· carousels
· Stories
· basic-to-moderate Reels/short-form video
· captions
· Facebook adaptations
We expect intelligent reuse of strong core content across channels rather than recreating each asset independently.
Expected Content Cadence:
The anticipated ongoing production cadence is approximately:
· 3 original posts per week for the OG LinkedIn company page;
· 2 posts per week for the President's personal LinkedIn profile;
· 1-2 posts per week for another senior OG Management LinkedIn profile;
· 2-3 meaningful LinkedIn comments, shares or other relevant engagement actions per week for each Management profile;
· 2 newsletter campaigns per month, with each campaign adapted into three audience-specific versions: Direct/UHNW Clients, Travel Advisors (TA), and Corporate/Incentive;
· 2-3 Instagram posts per week;
· 1-2 Facebook posts or adaptations per week; and
· 1-2 Stories, Reels or other short-form visual posts per week, as appropriate.
OG Management will lead LinkedIn strategy and content planning. The freelancer will handle writing, design/creative production, revisions, scheduling and posting of approved content, with efficient cross-channel adaptation for multiple audiences and platforms.
Estimated Workload:
The engagement is expected to average approximately 18-22 hours per week, varying with onboarding, newsletter production and special projects. The freelancer may be based in any time zone, provided working hours meaningfully overlap OG’s normal business day, 9:00 AM-5:00 PM Eastern Time, for timely collaboration with Management. OG emphasizes agreed output, quality, reliability and production efficiency over hours alone.
Required Skills:
· strong LinkedIn content-writing and production experience targeting UHNW, luxury, premium or similarly sophisticated audiences
· professional newsletter writing and email-design experience
· advanced Canva Pro capability
· strong Instagram content-production skills
· competent Facebook production/publishing
· ability to produce routine short-form social video
· sophisticated visual and editorial judgment
· high productivity and reliable deadline performance
· ability to work efficiently from existing source material and accurately implement Management revisions.
Core Production Tools:
· LinkedIn
· Canva Pro
· Adobe Lightroom and Photoshop
· Stripo or comparable professional email platform
· Instagram / Facebook
· a capable short-form video editor
Other Preferred Tools:
· Adobe Creative Suite
· Stripo specifically
· Claude Design or equivalent
· ChatGPT or comparable advanced AI-assisted creative tools
Experience with Runway, Higgsfield, Adobe Firefly or similar AI visual/video tools is useful but not essential.
AI-Assisted Productivity:
OG is interested in freelancers who know how to use modern AI tools to increase production speed without reducing quality.
This may include accelerating:
· content structuring and adaptation
· newsletter and social-layout development
· headline/subject-line variations
· carousel creation
· cross-channel repurposing
· design iteration
· routine production workflows
Experience with Claude Design or a comparable advanced AI-assisted workflow tool strongly preferred.
AI should support—not replace—strong human writing, design judgment, factual accuracy and final quality control.
Visual Brand Sensibility:
OG's desired aesthetic is refined, discreet, personal and worldly—closer to understated “quiet luxury” than conventional promotional travel marketing.
We value:
· sophisticated typography
· excellent photography
· editorial composition
· restraint
· generous negative space
· thoughtful visual hierarchy
We want to avoid generic luxury clichés, overly busy layouts, excessive effects, clickbait, obviously AI-generated writing and mass-market social-media aesthetics.
OG’s Lightroom Classic library of professional yacht/destination photography should be the principal visual resource. Authentic approved photography should generally take priority over synthetic substitutes when suitable imagery is available.
What OG Provides:
The freelancer will have access, as appropriate, to:
· existing yacht and destination research
· professional photography
· brand guidance
· previous newsletters and social content
· proposed monthly content calendars
· audience and marketing guidance
· direct Management subject-matter expertise
We need someone who can refine, create and execute—not spend significant time researching subjects OG already understands.
What Success Looks Like:
The successful freelancer will combine the skills of an excellent writer, a sophisticated digital designer and an efficient content producer.
We place particular importance on quality and production velocity. The successful candidate should consistently move assignments from source material to polished draft, efficiently incorporate Management feedback, and deliver approved content according to agreed schedules.
To Apply:
Email brad@oceangetaways.com. Subject: Application - [Full Name] - Freelance Luxury Content, Newsletter & Social Producer.
1. Include a cover letter addressing the experience that makes you a strong fit for this role.
2. 1-2 examples of newsletters you personally wrote and/or designed.
3. 1-2 examples of LinkedIn content you personally created, preferably for sophisticated B2B, luxury or high-value audiences.
4. Provide examples of Instagram/carousel/Reel work.
5. Describe your exact role in each example—writing, design, production, strategy or all of the above.
6. The primary applications and AI tools you currently use in your production workflow.
7. Your current availability and preferred fee structure.
Note: IN ORDER TO RECEIVE SERIOUS CONSIDERATION: Please provide a response to all 7 of the above points.
If you do not have work examples to share, submitting a mock-up is an acceptable alternative.
Experience in private yachting is not required. Relevant backgrounds may

Work arrangement
No