Performance Marketing Manager (Google Ads & Paid Social)

About Fenzo Digital
Fenzo Digital is a Singapore-based digital marketing agency working with SMEs, MNCs and government organisations across a wide range of industries.
As we continue to strengthen our performance marketing capabilities, we are looking for an experienced Paid Media / Performance Marketing Manager to join our team remotely.
This is currently a part-time remote position, with the opportunity to transition into a full-time role based on performance and business requirements.
Role Overview
We are looking for a hands-on performance marketer with strong paid advertising expertise. This is not a general marketing or social media management position.
The ideal candidate should have previous agency experience managing multiple client advertising accounts and be confident taking ownership of the full campaign lifecycle, from strategy and setup to optimisation, tracking, reporting and client communication.
You will primarily manage paid advertising campaigns across Google Ads, Meta Ads and TikTok Ads.
Key Responsibilities
Plan, launch, manage and optimise Google Ads campaigns across Search, Display, Performance Max, YouTube and Remarketing
Manage Meta Ads campaigns across Facebook and Instagram
Manage and optimise TikTok Ads campaigns
Conduct keyword research, audience research and competitor analysis
Manage PPC, SEM, Paid Search, Paid Social and Performance Marketing campaigns
Monitor and optimise CPC, CPA, CPL, ROAS, conversion rates and other key performance metrics
Set up, implement and monitor GA4, Google Tag Manager and conversion tracking
Analyse campaign performance and identify opportunities for continuous improvement
Prepare clear performance reports with actionable recommendations
Manage multiple client advertising accounts and budgets simultaneously
Communicate directly with clients regarding campaign performance, strategy and recommendations
Work closely with creative, content and account management teams to improve campaign performance
Stay updated on platform changes, advertising trends and performance marketing best practices
Mandatory Requirements
Please apply only if you meet the following requirements:
Google Ads Certification is mandatory
Fluent Mandarin/Chinese, both spoken and written, is mandatory
Strong hands-on experience managing Google Ads and Meta Ads
Practical experience managing TikTok Ads
Previous experience working in a digital marketing or advertising agency is strongly preferred
Proven experience managing paid advertising budgets and delivering measurable campaign results
Strong understanding of PPC, SEM, Paid Search, Paid Social and Performance Marketing
Strong knowledge of ROAS, CPA, CPL, CPC and conversion optimisation
Hands-on knowledge of GA4, Google Tag Manager and conversion tracking
Ability to analyse campaign data and translate insights into practical recommendations
Strong organisational skills with the ability to manage multiple client accounts and deadlines simultaneously
Comfortable communicating directly with clients
Able to work independently and remain responsive in a remote working environment

Work arrangement
No