Fractional Chief Marketing Officer

*This is not a job at ForceBrands*
Fractional CMO / Senior Consumer Marketing Leader
Location: Remote
Duration: Approximately 2 months, starting ASAP
Schedule: Part-time and flexible, approximately 20 hours per week
The Opportunity
A high-growth consumer brand with established national retail distribution is seeking a senior marketing leader for a focused strategy engagement. The company has strong product-market fit and distribution; its next challenge is accelerating consumer demand, household penetration and retail velocity. This leader will partner with the CEO and marketing team to develop a clear, actionable growth strategy that identifies where the brand should concentrate its marketing investment to drive awareness, trial and measurable retail growth.
Key Responsibilities
Diagnose the current demand equation, including who buys the brand, why they choose it and what is limiting household penetration.
Quantify the consumer growth required to significantly increase retail velocity.
Identify the highest-potential consumer targets and strongest reasons to choose the brand.
Recommend the 2–3 demand-generation engines most likely to drive mass awareness and trial.
Evaluate investment across brand, creators, retail media, shopper marketing, sampling, PR and performance marketing.
Build a practical test-and-learn framework to measure incrementality before scaling nationally.
Deliver a concise demand and velocity brief for the internal marketing team to execute.
Ideal Background
Former CMO or senior consumer marketing operator with recent, hands-on experience scaling a consumer goods challenger brand.
Personally helped grow a consumer brand to $150M+ in retail sales and establish category-leading velocity.
Experience scaling through Walmart and/or national mass, grocery or club retail.
Success driving awareness and trial in a high-frequency category such as beverages, snacks, breakfast or dairy.
Experience transitioning a brand from early adopter or DTC growth to mass retail scale.
Strong understanding of household penetration, incrementality, retail velocity and marketing effectiveness.
Comfortable making focused investment decisions within challenger-brand budgets.
Current fluency across evolving consumer channels, including creators, retail media, live shopping and TikTok Shop.
This is best suited for a current or recent operator who has personally solved the challenge of converting national distribution into sustained consumer demand—not a traditional strategy consultant.

Work arrangement
No