Digital Marketing Manager

ROLE SUMMARY
We are looking for a performance-driven Digital Marketing Manager to accelerate user acquisition, drive high-quality lead generation, and optimize down-funnel conversions. This is an individual contributor role suited for someone who is highly analytical, execution-focused, and comfortable working in a fast-paced, growth-oriented environment.
The role will require end-to-end ownership of digital campaigns—from planning and execution to optimization and performance tracking—while aligning closely with business goals such as disbursals, app growth, and revenue.
KEY RESPONSIBILITIES
Performance Marketing & Campaign Management
Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta Ads, Programmatic, and OTT.
Drive user acquisition through app installs and lead generation campaigns with a strong focus on ROI.
Manage budgets effectively to maximize reach, efficiency, and conversion outcomes.
Funnel Optimization & Growth
Optimize the full marketing funnel—from awareness to conversion—ensuring minimal drop-offs and improved conversion rates.
Drive improvements in CAC, CPL, CPI, and overall marketing efficiency.
Develop and implement A/B testing strategies across creatives, landing pages, and targeting.
Data & Analytics
Track, measure, and analyze campaign performance using Martech tools such as MoEngage, CleverTap, Appsflyer, Google Analytics, and Tag Manager.
Build actionable insights from data to continuously refine targeting, creatives, and bidding strategies.
Work closely with product and analytics teams to improve attribution and user journey tracking.
Audience & Lifecycle Management
Leverage first-party data and audience segmentation to improve targeting and personalization.
Collaborate on CLM (Customer Lifecycle Marketing) initiatives including remarketing, engagement, and retention campaigns.
Drive high-intent audience creation and scale remarketing pools.
Innovation & Experimentation
Stay updated with emerging trends in digital marketing, ad tech, and fintech growth strategies.
Continuously experiment with new channels, formats, and audience strategies to unlock incremental growth.
KEY INTERACTIONS
Internal Stakeholders
CEO/CXOs
Product Team
Business Development/Sales
Central Operations
Central Marketing Team
External Stakeholders
External Agencies
Content distribution platforms
EDUCATION / EXPERIENCE
5–8 years of hands-on experience in performance marketing, digital advertising, or growth marketing.
Strong execution experience across Google Ads, Meta Ads, Programmatic platforms, and OTT advertising.
Working knowledge of SEO, ASO, and Customer Lifecycle Marketing (CLM).
Proficiency in Martech and analytics tools such as MoEngage, CleverTap, Appsflyer, Google Analytics, and Tag Manager.
Demonstrated ability to manage and optimize campaigns to achieve business KPIs such as CAC, conversions, and ROI.
Strong analytical thinking with the ability to interpret data and translate it into actionable strategies.
Ability to work independently in a high-ownership, fast-paced environment.
Experience in fintech, lending, or financial services industry.
Familiarity with attribution models and MMP tools.
Basic understanding of SQL or data analysis tools is a plus.

Work arrangement
No