Performance Marketing

• Role Overview: The Assistant Manager – Performance Marketing will be responsible for the day-to-day execution, monitoring, and optimisation of Amity University’s paid digital campaigns across India and international markets. This role focuses on driving quality leads and improving campaign efficiency by working hands-on across Google, Meta, LinkedIn and programmatic. You will execute campaigns designed to reach diverse student segments across Tier I–III Indian cities and global regions, ensuring performance targets are consistently met.
• Key Responsibilities:
o Campaign Execution & Optimization
 Set up, monitor, and optimise paid campaigns across search, display, social, video, and native platforms.
 Implement targeting, bidding, and creative changes to improve CTR, lead quality, and conversion rates.
 Run A/B tests on creatives, ad copy, landing pages, and lead forms to maximise performance.
 Ensure proper tracking, tagging, and attribution for all campaigns.
o Daily Monitoring & Troubleshooting
 Track live campaign performance, identify issues, and take corrective actions in real time.
 Maintain accurate records of spends, impressions, leads, CPL, and CPA.
 Flag any underperforming campaigns promptly with optimisation recommendations.
o Analytics & Reporting
 Generate daily, weekly, and monthly performance reports.
 Analyse campaign data to identify trends, performance gaps, and opportunities for improvement.
 Share actionable insights to refine targeting and creative strategy.
o Cross-Functional Coordination
 Work closely with admissions and inside sales teams to ensure lead quality and follow-up efficiency.
 Coordinate with creative, content, and brand teams for timely asset delivery and updates.
o Platform & Process Management
 Stay updated on latest features, tools, and best practices in Google Ads, Meta, LinkedIn, and programmatic platforms.
 Maintain campaign asset libraries and tracking sheets.
 Support testing of new ad formats, audience segments, and bidding strategies.
• Qualifications & Experience
o 4–7 years of hands-on experience in performance marketing, preferably in higher education, edtech, or other high-ticket B2C sectors.
o Proficiency in Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads, and familiarity with programmatic platforms.
o Working knowledge of analytics tools such as Google Analytics, Data Studio, and basic CRM usage.
o Strong Excel/Google Sheets skills for data analysis and reporting.
o Ability to manage multiple campaigns simultaneously in a deadline-driven environment.
• Key Skills
o Campaign setup, management, and optimisation
o Data analysis and performance tracking
o A/B testing execution
o Conversion rate optimisation (CRO) fundamentals
o Strong attention to detail
o Good communication and coordination skills

Work arrangement
No