Social Media Specialist

Job Description: Social Media Specialist
Location: Amity University Noida
Department: Marketing / Communications
Experience: 4-6 Years
Employment Type: Full-time
About the Role
Amity University Noida is looking for a creative, analytical and trend-savvy Social Media Specialist to join its central marketing team. The candidate will be responsible for planning, creating and managing engaging social media content across multiple digital platforms.
The role will primarily involve writing copies and scripts, ideating content, coordinating its creation, publishing it, and analyzing performance to support student engagement, brand communication and digital visibility.
Key Responsibilities
Plan and manage monthly and quarterly social media content calendars for Instagram, YouTube, Facebook, LinkedIn, X and other relevant platforms.
Write engaging, platform-native copies for posts, captions, hooks, carousels, stories, community posts and ad creatives.
Write scripts for Reels, Shorts, YouTube videos, student and faculty features, campus walkthroughs, trend-led content and event coverage.
Ideate content and campaign concepts aligned with admission cycles, events, placements, achievements and university milestones.
Brief designers and video editors with clear concepts, references and copy, and review outputs for quality and brand fit.
Coordinate shoots, student takeovers, creator and influencer collaborations, and user-generated content.
Monitor trends, audio and formats, and adapt them quickly while keeping content aligned with the Amity brand tone.
Manage comments, DMs and queries, route admission-related leads to the right team, and escalate sensitive issues in time.
Track and analyse reach, engagement, video retention, follower growth, link clicks and lead conversions.
Prepare weekly, monthly and campaign-wise performance reports with clear insights and next steps.
Test hooks, formats, posting times and creatives, and apply the learnings to improve performance.
Support paid social campaigns with briefing, audience suggestions, creative selection and performance review.
Coordinate with schools, institutes, departments, agencies and freelancers to gather inputs and approvals.
Stay updated with trends in social media, content marketing, higher education and digital communication.
Desired Skills
Excellent written and verbal communication skills in English; Hindi writing is a strong plus.
Strong copywriting and scriptwriting skills, especially for short-form video.
Deep understanding of Instagram Reels, YouTube Shorts and platform-native storytelling.
Strong analytical skills with the ability to turn data into insights and decisions.
Working knowledge of Meta Business Suite, Instagram Insights, YouTube Studio, LinkedIn Analytics and a scheduling or listening tool such as Hootsuite, Sprinklr or Buffer.
Comfort with Excel / Google Sheets and a reporting tool such as Looker Studio.
Basic knowledge of Canva, CapCut or similar tools for quick edits and mock-ups.
Ability to understand different audiences, especially prospective students and parents.
Creativity and the ability to develop compelling content ideas.
Ability to manage multiple assignments and meet deadlines.
Experience with Meta Ads Manager, higher-education or youth brands, creator collaborations and AI tools for ideation will be an added advantage.
Qualifications
Bachelor's degree in marketing, Mass Communication, Journalism, English or a related field (MBA / PG preferred).
4-6 years of experience in social media management, content creation or digital marketing, with proven growth results on at least two platforms.
A portfolio of copies, scripts and campaigns with performance numbers.
What We Are Looking For
We are looking for someone who is curious, creative and data driven. The ideal candidate should be comfortable writing, scripting and analyzing, and creating content that is engaging, credible and relevant to prospective students.
A strong portfolio featuring campaigns, Reels and Shorts scripts, copy samples and performance reports will be an advantage.

Work arrangement
No