Performance Marketing Executive

About the Company
Nappa Dori is one of India’s foremost contemporary design brands that has captured the
imagination of a global audience through its carefully curated design aesthetic and exceptional
craftsmanship. The brand is rooted in a philosophy that blends artisanal sensibilities with
minimalism, offering a seamless harmony between form and function.
Nappa Dori has established flagship stores across India, Dubai, Sri Lanka, and the United
Kingdom. It also operates a thriving online business and is stocked at some of the world’s
leading design destinations including Fortnum & Mason, The Conran Shop, Selfridges, and
more.
In India, Nappa Dori’s presence spans across Delhi, Gurgaon, Chandigarh, Mumbai, Pune,
Hyderabad, and Bengaluru.
About the Role
We are looking for a Performance Marketing professional to drive lead generation,
conversions, and digital growth through data-driven campaigns across Google, Meta, and
LinkedIn. The role requires a results-oriented individual with strong analytical skills and
hands-on expertise in campaign optimisation, audience targeting, and performance marketing.
Roles & Responsibilities
Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and LinkedIn.
Drive qualified leads and conversions while maintaining target CPL, CPA, and ROAS.
Manage campaign budgets, audience targeting, bidding strategies, placements, and
campaign structures.
Conduct A/B testing of ad creatives, audiences, copy, landing pages, and campaign strategies.
Monitor daily campaign performance and identify opportunities for optimisation and
growth.
Track and analyse campaign data using GA4, GTM, Google Ads, Meta Ads Manager,
LinkedIn Campaign Manager, and other relevant analytics tools.
Prepare regular performance reports and insights on campaign KPIs and business outcomes.
Coordinate with content and design teams to plan and develop effective ad creatives and
marketing content.
Monitor social media performance, engagement, traffic, and lead generation across
relevant platforms.
Identify underperforming campaigns and implement corrective actions to improve cost
efficiency and conversions.
Stay updated with platform trends, algorithm changes, industry developments, and new advertising features.
Contribute to the development and execution of social media and digital marketing
strategies across LinkedIn, Instagram, Facebook, and other relevant platforms.
Continuously explore new audiences, platforms, formats, and growth opportunities to
improve overall marketing performance
Good to have:
•
Experience with premium brands will be an added advantage.
•
⁠Knowledge of social media strategy for LinkedIn, Instagram, Facebook, etc. will be an added
advantage.

Work arrangement
No