Search Engine Marketing Specialist / SEM Executive

🚀 We’re Hiring | Senior SEM
Media NV is looking for an experienced SEM professional to join our growing team in Ahmedabad.
🏢 About Media NV
Established in 2014, Media NV is an MNC headquartered in North America, with offices in Ahmedabad and Chandigarh.
We believe in building a workplace where people grow together. Our team combines creativity, technology, and passion to help businesses strengthen their online presence and grow their brands.
💼 Position
Designation: SEM
Location: Ahmedabad
Experience: 1 to 5 Years
Education: Bachelor’s degree in Marketing, Business, or a related field
Work Week: Monday–Friday
📌 Job Overview
As a Senior SEM, you will be responsible for developing, managing, and optimizing paid search campaigns, primarily across Google Ads. You will use data-driven strategies to improve campaign performance, maximize ROI, and drive traffic, leads, and conversions.
🔑 Key Responsibilities
Campaign Strategy & Execution
Develop, execute, and optimize SEM campaigns across Google Search, Display, Shopping, and YouTube.
Conduct keyword research, audience targeting, and competitor analysis.
Develop strategies to improve traffic, leads, conversions, and overall campaign performance.
Budget Management
Manage and allocate SEM budgets effectively to maximize ROI.
Monitor daily and monthly spending, bids, and campaign budgets.
Prepare forecasts and reports on campaign spending and performance.
Performance Analysis & Reporting
Monitor key KPIs including CTR, CPA, conversion rate, and ROI.
Analyze campaign data using Google Analytics and other marketing tools.
Provide actionable insights and recommendations to management.
A/B Testing & Optimization
Conduct A/B testing for ad copy, landing pages, and bidding strategies.
Continuously optimize campaigns based on performance data and testing results.
Leadership & Collaboration
Collaborate with content, creative, design, development, and analytics teams.
Mentor and guide junior SEM team members.
Ensure SEM campaigns align with overall marketing objectives.
Industry Trends
Stay updated with the latest SEM trends, tools, and Google Ads best practices.
Identify new opportunities and platforms for business growth.
Ensure campaigns follow advertising platform policies and industry regulations.
🎯 Required Skills & Experience
1+ years of hands-on SEM experience, with strong expertise in Google Ads.
Proven experience managing large-scale SEM campaigns and budgets.
Experience with e-commerce or lead-generation campaigns is preferred.
Strong proficiency in Google Ads and Google Analytics.
Familiarity with tools such as SEMrush and Ahrefs.
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Ability to manage multiple campaigns/projects and meet deadlines.
Leadership and team-management capabilities.
⭐ Preferred Qualifications
Experience with Bing Ads and other paid advertising platforms.
Understanding of SEO and its relationship with SEM.
Knowledge of programmatic advertising and retargeting strategies.
Google Ads certification is a plus.
🎁 Why Join Media NV?
✨ Competitive Salary with Guaranteed Incremental Growth
🗓️ 5-Day Working Week — Monday to Friday (WFH)
🏥 Health Insurance Benefits
🌱 Great Working & Learning Environment
🏖️ Generous Leave Policy

Work arrangement
No