Google Ads Specialist

About MediaNV:
MediaNV was established in 2014 and is a North America–headquartered digital technology and marketing company with offices in Ahmedabad and Chandigarh.
We help businesses build and grow their digital presence through digital marketing, performance marketing, technology solutions, and data-driven strategies. Our work combines creativity, technology, and performance to help brands reach the right audiences, generate leads, increase conversions, and achieve sustainable online growth.
At MediaNV, we believe in building a collaborative and growth-focused work environment where passionate and driven professionals work together to create impactful solutions for clients.
When you work with MediaNV, you work with family.
Position: SEM Analyst – Google Ads Focused
Experience: 1–3 Years
Work Mode: Remote
Working Hours: 5:00 PM – 2:00 AM IST
Working Days: Monday – Friday
Roles & Responsibilities:
Plan, execute, optimize, and scale Google Ads campaigns across multiple accounts.
Manage Search, Performance Max, Display, and Remarketing campaigns.
Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management.
Develop ad copies and perform A/B testing.
Select and optimize appropriate bidding strategies.
Monitor and improve CTR, CPC, CPA/CPL, Conversion Rate, ROAS, Impression Share, and Quality Score.
Manage campaign budgets, pacing, and budget allocation.
Analyze campaign performance and identify optimization opportunities.
Troubleshoot performance issues and implement data-driven solutions.
Optimize campaigns for lead generation and eCommerce objectives.
Analyze landing-page performance and collaborate with relevant teams for improvements.
Create performance reports and provide actionable insights.
Required Skills:
1–3 years of hands-on Google Ads / SEM experience.
Strong practical knowledge of Google Search Ads.
Hands-on experience with Performance Max campaigns.
Experience with Display and Remarketing campaigns.
Strong understanding of keyword match types: Broad, Phrase, and Exact.
Practical knowledge of search terms, negative keywords, ad testing, bidding, and Quality Score.
Experience optimizing campaigns for CPA, CPL, ROAS, and conversions.
Knowledge of Google Tag Manager (GTM) and GA4.
Understanding of conversion tracking and validation.
Strong Excel / Google Sheets and reporting skills.
Strong analytical and problem-solving ability.
Ability to independently manage multiple campaigns/accounts.
Preferred Candidates:
Experience with international clients.
Experience managing both lead-generation and eCommerce campaigns.
Google Ads Search Certification is preferred/required.
Experience with Google Merchant Center / Shopping Ads is an advantage.
Who Should Apply?
Candidates with genuine hands-on Google Ads execution and optimization experience. This role is not intended for profiles focused only on reporting, SEO, or Paid Social without strong Google Ads campaign-management experience.

Work arrangement
Yes