Digital Marketing Specialist

Company Description SMT Labs Private Limited is a specialized software company delivering IT consultancy, web development, app development, and product engineering services to organizations of various sizes since 2017. The company focuses on agile software delivery and reliable, on-time deployments, positioning itself as a technology powerhouse that enhances digital value for clients worldwide. SMT Labs is rapidly expanding across the USA, Canada, Australia, and European countries through strong global partnerships. Notable clients include Vodafone, Caratlane, Adlabs Imagica, and Paytm, who trust SMT Labs to strengthen their digital capabilities and drive innovation. The company’s core expertise spans telecom, healthcare, insurance, property data, credit, financial services, and e-commerce.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Indore. This role involves planning, executing, and optimizing digital marketing campaigns across various channels to increase brand visibility and drive qualified leads. Daily responsibilities include managing social media accounts, coordinating online marketing initiatives, monitoring web analytics, and preparing performance reports. The specialist will collaborate with cross-functional teams to align digital strategies with business objectives, refine content for different platforms, and ensure a consistent brand voice. The role also includes staying current with digital marketing trends and recommending new tools or tactics to improve campaign effectiveness.
Qualifications
Candidates should possess strong Social Media Marketing and Online Marketing skills.
Candidates should possess solid Digital Marketing expertise across multiple channels.
Candidates should possess practical experience with Web Analytics and performance tracking tools.
Candidates should possess clear and professional Communication skills, both written and verbal.
Relevant experience in B2B or technology-focused marketing is beneficial.
Familiarity with SEO/SEM, email marketing, and marketing automation tools is an advantage.
Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
Ability to work collaboratively on-site in Indore, manage multiple projects, and meet deadlines.

Work arrangement
No