Performance Marketing -Business Systems Analyst - Marketing Activations

Role :- . Performance Marketing -Business Systems Analyst - Marketing Activations
Location :- Remote(Canada)
Job Description :-
Support Performance Marketing team on Marketing Activations, including the build, QA, and deployment of Marketing Email, Push, and NBO.
Build, test, and deploy personalized and dynamic emails using AMP script, HTML, and CSS.
Create and manage smart forms, landing pages, and automations in Automation Studio to streamline marketing workflows.
Manage email list segmentation, targeting, and audience data imports, ensuring accuracy and compliance.
Conduct HTML email QA across Outlook, Gmail, iOS, and Android, including validation of links, images, and tracking parameters.
Collaborate with Marketing, Design, and Engineering teams to translate campaign briefs into requirements, user stories, and testable deliverables.
Support ESP operations, including campaign scheduling, approvals, and tracking governance, such as UTM setup and link validation.
Log, track, and resolve issues using Jira or Azure DevOps, and maintain QA checklists and regression documentation.

Work arrangement
No