Performance Marketing

Client Location: US
Timezone: EST
Role Type: Part-Time, 20 hours/week
Contract Duration: 1-year, renewable
Client Industry: IT Consultant
Monthly Salary: USD 1,200
Role Overview
One of our clients is looking for a results-driven Performance Marketing Specialist to execute, manage, and optimize paid advertising campaigns across multiple platforms. This role is focused on hands-on execution and performance improvement, with a strong emphasis on lead generation.
Key Responsibilities
Launch, manage, and optimize paid advertising campaigns across: Google Ads & Bing Ads (Search, Display), Meta Ads (Facebook & Instagram), and YouTube Ads
Monitor campaign performance and continuously optimize for lead generation (CPL, conversion rates, ROI)
Manage both existing campaigns and support the rollout of new campaign structures
Conduct A/B testing on audiences, creatives, landing pages, and bidding strategies
Track, analyze, and report on campaign performance using analytics tools
Collaborate with internal team members on campaign direction and execution
Support basic creative and copy adjustments when needed (not the primary focus)
Requirements
Proven experience managing paid media campaigns across Google, Meta, and/or YouTube
Experience with Microsoft/Bing Ads
Strong understanding of performance marketing metrics and optimization techniques
Hands-on experience with:
Google Analytics & Google Tag Manager
CRM/landing page tools like HubSpot or Unbounce
CRO/behavior analytics tools such as FullStory or Hotjar
Ability to manage multiple campaigns and priorities simultaneously
Data-driven mindset with strong analytical skills
Nice-to-Have
Familiarity with conversion rate optimization (CRO) best practices
Basic understanding of ad creatives and copy performance
Primary Goal
Drive high-quality leads through paid media channels while improving efficiency and scalability

Work arrangement
No