Business Development Manager

The Sales Head will be responsible for leading and expanding the company's sales function, developing new business opportunities, strengthening relationships with existing customers, achieving sales and profitability targets, and building a high-performing sales team across OEM, Trader/Distributor, and Export markets.
The role requires strong knowledge of industrial/B2B sales, fasteners, stainless steel products, OEM sales, distribution networks, and business development.
Key Responsibilities1. Sales Strategy & Business Planning
Develop and implement the company's annual and monthly sales strategy.
Set sales targets for OEM, Trader/Distributor and Export segments.
Prepare sales plans based on market potential, product availability, pricing and customer requirements.
Identify new markets, territories, industries and customer segments for business expansion.
Monitor sales performance against targets and take corrective actions.
2. Team Management
Lead, manage and motivate the sales team.
Set individual targets and KRAs/KPIs for sales team members.
Conduct regular sales review meetings.
Monitor daily/weekly/monthly sales activities and performance.
Guide the team in customer acquisition, negotiation and order conversion.
Train team members on products, applications, selling techniques and customer handling.
Identify performance gaps and take appropriate corrective actions.
3. OEM & Industrial Sales
Develop business with OEMs, manufacturers, engineering companies and industrial customers.
Identify key industries such as:
Engineering
Automobile & Auto Components
Electrical & Electronics
HVAC
Infrastructure
Chemical & Petrochemical
Power
Fabrication
Machinery
Construction
Understand customer technical requirements and coordinate with internal teams for suitable products.
Develop long-term relationships with purchase, commercial, production and technical teams of OEM customers.
Drive customized/non-standard fastener business.
4. Trader & Distributor Network
Expand and strengthen the dealer, distributor and trader network across India.
Identify potential distributors and high-volume traders.
Develop territory-wise sales plans.
Monitor distributor performance, sales volume and payment discipline.
Develop strategies for increasing repeat business and market penetration.
Ensure proper coordination between sales, stock and dispatch teams.
5. Export Business Development
Develop new international customers and distributors.
Explore new countries and markets for fastener exports.
Handle customer enquiries, commercial negotiations and business development.
Coordinate with export, documentation, logistics and accounts teams.
Develop long-term international customer relationships.
6. Customer Relationship Management
Maintain strong relationships with existing key customers.
Personally handle important/key accounts.
Conduct regular customer visits and business reviews.
Understand customer requirements, complaints and future requirements.
Ensure timely resolution of customer issues in coordination with relevant departments.
Develop strategies for increasing customer retention and share of business.
7. New Business Development
Generate new leads through market research, references, exhibitions, industrial networks and direct approaches.
Build a strong sales pipeline.
Identify and approach high-potential customers.
Convert enquiries into orders and establish long-term accounts.
Track lead-to-order conversion and sales funnel performance.
8. Pricing & Commercial Negotiation
Work with management to establish appropriate pricing strategies.
Negotiate prices, payment terms, delivery schedules and commercial conditions with customers.
Ensure sales growth while maintaining required gross margins/profitability.
Monitor competitor pricing and market trends.
Recommend pricing or commercial strategies to management.
9. Market & Competitor Analysis
Monitor market demand, pricing trends and competitor activities.
Identify changes in customer buying patterns.
Provide management with regular market intelligence.
Identify opportunities for new products, grades, sizes and applications.
Work Location: In person

Work arrangement
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