Social Media & E-commerce Executive

Company Description Karnam is a conscious, slow-living clothing brand that focuses on minimal environmental footprints and sustainable production processes. The company collaborates closely with weavers and artisans across India to create timeless textiles inspired by culture, history, and tradition. Karnam is committed to responsible sourcing, caring for ecosystems, and supporting local communities. Its mission is to promote fair trading conditions, empower weavers and workers to combat poverty, and build a more sustainable future for the planet and the people involved in its supply chain.
Role Description The Social Media & E-commerce Executive is a full-time, on-site role based in Ahmedabad. This role involves managing Karnam’s social media presence, including planning and creating content that reflects the brand’s values of sustainability, culture, and slow living. The executive will oversee daily posting, engagement with the online community, and performance tracking across platforms. They will also manage e-commerce operations such as product listings, descriptions, visual merchandising, and coordination with logistics and customer support to ensure a smooth online shopping experience. The role includes collaborating with the design and marketing teams to support campaigns, promotions, and storytelling that strengthen brand awareness and drive online sales.
Qualifications
Candidates should possess skills in Social Media Marketing and Social Media Content Creation to plan, produce, and optimize engaging brand-aligned content.
Candidates should possess skills in Digital Marketing and Marketing to support campaigns, analyze performance metrics, and contribute to growth strategies.
Candidates should possess strong Communication skills to interact with customers, collaborate with internal teams, and represent the brand clearly and respectfully.
Experience with e-commerce platforms (such as Shopify, WooCommerce, or similar) and basic data analysis or reporting skills is highly beneficial.
Attention to detail, interest in sustainable fashion or ethical trade, and the ability to work effectively in an on-site, collaborative environment in Ahmedabad are preferred.
A relevant educational background in marketing, communications, business, or a related field, or equivalent practical experience, is advantageous.

Work arrangement
No