Performance Marketing Manager — Digital Ads & Revenue Growth

Job Title: Performance Marketing Manager — Digital Ads & Revenue Growth
Company: AJ&VG Media Private Limited
Location: Bengaluru, India (Hybrid)
Employment Type: Full-Time
Reporting To: Founder & CEO
About AJ&VG Media
AJ&VG Media Private Limited is a Bengaluru-based marketing consulting and technology firm serving B2B technology clients across India, the Middle East, Europe, the UK, the USA, and South East Asia. We operate at the intersection of marketing strategy, AI-native product development, and enterprise technology. Our portfolio spans fractional CMO engagements, B2B SaaS products, AI-powered marketing platforms, and professional education programs including online courses and workshops for senior marketing and technology professionals.
This is not a brand awareness role. This is a revenue role.
Role Overview
We are looking for a 100% performance-oriented digital marketer who lives and breathes paid media results. You will own the full paid media function across Meta (Facebook/Instagram), Google (Search, Display, YouTube, PMax), and LinkedIn — planning, executing, optimising, and scaling campaigns that generate measurable pipeline and revenue.
You will be responsible for selling two distinct but related categories:
Online courses, workshops, and professional learning programs targeting senior marketing and technology professionals
B2B SaaS products and enterprise Martech solutions targeting decision-makers across India, the Middle East, the US, and APAC markets
You are not here to run experiments for months with no accountability. You are here to drive outcomes. If you are someone who tracks ROAS before you check your email in the morning, read on.
Key Responsibilities
Paid Media Execution & Ownership
Plan, launch, manage, and optimise paid campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube, Performance Max), and LinkedIn Campaign Manager
Own campaign architecture — account structure, campaign types, ad sets, audience segmentation, bidding strategies, and budget allocation across platforms
Write or brief compelling ad copy and creatives; work closely with design/content to produce high-converting assets
Run rigorous A/B and multivariate tests on creatives, copy, landing pages, audiences, and bidding strategies
Manage and optimise retargeting and remarketing funnels across all platforms
Set up and maintain conversion tracking, UTM frameworks, pixel implementation, and attribution models across all platforms
Online Course & Workshop Sales
Drive registrations and revenue for online courses, masterclasses, webinars, and workshops through paid channels
Build and manage full-funnel campaigns — awareness to conversion — specifically designed for professional education products
Understand the buying psychology of senior professionals and craft campaigns that address their aspirations and pain points
Manage launch campaigns, evergreen funnels, and flash-sale/cohort-based promotions
Work with email marketing and CRM systems to build nurture sequences that complement paid efforts
B2B SaaS & Enterprise Martech Sales
Generate qualified pipeline for B2B SaaS products and enterprise Martech solutions targeting CXOs, CMOs, CTOs, VPs of Marketing and Technology
Understand long B2B sales cycles and build paid media strategies that support pipeline at every stage — not just top-of-funnel
Run LinkedIn lead generation campaigns targeting specific company sizes, industries, seniority levels, and job functions
Execute Account-Based Marketing (ABM) style campaigns on LinkedIn and display networks targeting named accounts or lookalike segments
Coordinate with sales/BD teams to align on ICP, messaging, and lead quality feedback loops
Multi-Market Campaign Management
Run and localise campaigns across India, Middle East (UAE, Saudi Arabia, Qatar), US, and APAC markets simultaneously
Understand cultural, linguistic, and platform nuances across markets — what works in India does not always work in the UAE or the US
Manage multi-currency budgets and optimise CAC by market and product line
Adapt creative and messaging for different market maturities and buyer sophistication levels
Analytics, Reporting & Optimisation
Own a clear performance dashboard tracking spend, impressions, CTR, CPL, CPA, ROAS, MQL volume, and revenue contribution by campaign, platform, and market
Deliver weekly and monthly performance reports with clear insights, not just numbers
Identify underperforming campaigns quickly and make data-backed decisions to pause, pivot, or scale
Maintain a structured testing calendar and document learnings systematically
Work with tools like Google Analytics 4, Meta Business Suite, LinkedIn Campaign Manager, Google Tag Manager, and CRM/CDP platforms
Required Skills & Experience
5–8 years of hands-on performance marketing experience with a strong, provable track record
Expert-level proficiency in Meta Ads Manager — campaign structure, custom audiences, lookalikes, retargeting, Advantage+ campaigns, CAPI setup
Expert-level proficiency in Google Ads — Search, Display, YouTube, and Performance Max; strong understanding of Smart Bidding, Quality Score, and auction dynamics
Strong proficiency in LinkedIn Campaign Manager — Sponsored Content, Message Ads, Lead Gen Forms, Matched Audiences, and ABM targeting
Demonstrated experience selling online courses, workshops, or professional education products through paid channels — not just awareness campaigns, actual conversions and revenue
Demonstrated experience generating B2B SaaS or enterprise software leads and pipeline through paid media — especially for products with ACV above ₹5L or $10K
Experience running campaigns across at least two of the four markets — India, Middle East, US, APAC
Strong working knowledge of conversion tracking, pixel setup, GA4, GTM, and attribution methodologies (first-touch, last-touch, data-driven)
Ability to brief or write ad copy independently — you should not be 100% dependent on a copywriter to get campaigns live
Experience managing monthly ad budgets of ₹5L and above (or equivalent in USD/AED) with full accountability for results
Good to Have
Experience with programmatic advertising platforms (DV360, The Trade Desk, or similar)
Familiarity with CRM and marketing automation platforms (HubSpot, Salesforce, Zoho, or similar) and how paid media integrates with them
Experience with landing page builders and CRO tools (Unbounce, Webflow, VWO, Hotjar)
Knowledge of email marketing and paid social integration for full-funnel campaign design
Exposure to AI-powered ad optimisation tools and prompt-based creative generation for ad variants
Prior experience at a marketing agency or consulting firm managing multiple client accounts simultaneously
Familiarity with Martech, SaaS, or enterprise technology as a product category — understanding the buyer, the jargon, and the sales cycle
KPIs You Will Be Measured On
This role has no vanity metrics. You will be measured on:
Revenue and pipeline generated from paid campaigns — by product and market
Cost per Qualified Lead (CPQL) by platform and market
Return on Ad Spend (ROAS) by campaign type and product category
Course/workshop registration conversion rate from paid traffic
Lead-to-MQL conversion rate for B2B SaaS and Martech campaigns
Month-on-month improvement in CAC, ROAS, and qualified lead volume
Campaign uptime and execution quality — no missed launches, no broken tracking
Who You Are
You are obsessed with outcomes, not activity — you measure your worth by pipeline and revenue, not impressions and clicks
You are equally comfortable in a spreadsheet and inside an ads dashboard
You can manage multiple campaigns across multiple platforms and markets simultaneously without dropping the ball
You do not make excuses when campaigns underperform — you diagnose, iterate, and fix
You understand that B2B buying is not the same as B2C and you have adapted your approach accordingly
You stay ahead of platform algorithm changes, policy updates, and new ad formats — you are not the l

Work arrangement
No