Digital Marketing Executive

Company: My School Admission
Location: HSR Layout, Bengaluru
Experience: 1–2 Years
Employment Type: Full-Time
About My School Admission
My School Admission is a school discovery platform that helps parents search, compare, shortlist, and apply to schools more easily. We are looking for a performance-driven Digital Marketing Executive who can manage end-to-end digital marketing activities and help grow our brand, leads, and online presence.
Roles & Responsibilities
Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing campaigns.
Manage Meta Ads across Facebook and Instagram with a focus on lead generation, traffic, awareness, and conversions.
Handle day-to-day social media management, including content planning, posting, campaign execution, and performance tracking.
Monitor campaign performance and optimize CPC, CPL, CTR, conversions, and ROAS.
Conduct keyword research, audience targeting, competitor research, and campaign analysis.
Create and optimize landing-page campaign strategies to improve lead conversions.
Coordinate with designers and content teams for ad creatives, reels, videos, and social media campaigns.
Support branding and awareness campaigns for My School Admission and MSA Expo events.
Set up and monitor tracking using Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking tools.
Prepare weekly and monthly digital marketing performance reports.
Generate new campaign ideas to increase parent enquiries, school leads, website traffic, and brand visibility.
Stay updated with the latest digital marketing trends, advertising platforms, and optimization techniques.
Skills Required
Google Ads
Meta Ads Manager
Social Media Marketing
Lead Generation
Performance Marketing
Campaign Optimization
Google Analytics / GA4
Google Tag Manager
Meta Pixel
Keyword & Competitor Research
Basic SEO knowledge
Content & Branding understanding
Reporting and Data Analysis
Candidate Profile
We are looking for someone who:
Has 1–2 years of hands-on digital marketing experience.
Can independently manage campaigns from planning to execution and optimization.
Understands performance marketing and lead-generation funnels.
Has strong analytical and problem-solving skills.
Can work with multiple campaigns and deadlines.
Is creative, proactive, and focused on measurable results.
Has good communication and coordination skills.

Work arrangement
No