Paid Media Executive

Company: Inspire Global Ventures (IGV)
Location: Ranchi, Jharkhand
Work Mode: In-House
Employment Type: Full-time
Experience: Minimum 6 months
Salary: ₹10,000 – ₹15,000 per month
About Inspire Global Ventures (IGV)
Inspire Global Ventures (IGV) is a fast-growing digital commerce company building performance-driven brands for a global audience.
Meta Ads is a core growth channel for our brands, and consistent ROAS, structured scaling, and strong execution are critical as we manage multiple ad accounts across markets.
We are looking for a motivated and performance-driven Paid Media Executive who can manage paid advertising campaigns, monitor performance, and contribute to the growth and scaling of our brands.
About the Role
We are looking for a Meta Ads Executive with hands-on experience in managing and optimizing Facebook and Instagram advertising campaigns. The ideal candidate should understand Meta Ads structure, audience targeting, campaign optimization, tracking, and performance analysis.
Key Responsibilities
Manage Meta Ads campaigns across Campaign → Ad Set → Ad structure.
Understand and work with different campaign objectives.
Create and manage Custom Audiences and Lookalike Audiences.
Set up and optimize retargeting campaigns.
Work on interest and behavior-based targeting.
Manage and optimize ad placements.
Conduct creative testing and analyze performance.
Understand and utilize relevant Advantage+ features.
Monitor and understand Meta Pixel tracking.
Have a conceptual understanding of Conversions API (CAPI).
Monitor key performance metrics including Frequency, CPM, CTR, CPC, CPA, and ROAS.
Identify performance issues and implement optimization strategies.
Performance Diagnosis
You should be able to investigate situations such as:
“CTR is good, but conversions are poor.”
Possible areas to evaluate include:
Landing page
Offer
Tracking setup
Audience quality
Conversion event
Page speed
Message and ad-to-page match
Requirements
Minimum 6 months of hands-on experience with Meta Ads.
Good understanding of Facebook Ads Manager.
Knowledge of campaign setup, audience targeting, retargeting, and optimization.
Ability to analyze campaign performance and troubleshoot conversion issues.
Strong analytical and problem-solving skills.
Understanding of performance marketing metrics.
How to Apply
Interested candidates can share their resume at:
Roshani@inspireglobalventure.com

Work arrangement
No