Senior Performance Marketing Specialist (5+ Yrs Exp)

We are hiring a Performance Marketing Executive (Meta Ads & Google Ads) to manage and scale paid campaigns for our diverse client base.
Key Responsibilities
Client Onboarding – Understanding business objectives, defining KPIs, and developing tailored strategies for paid campaigns
Account Setup – Configuring Meta and Google Ads accounts, implementing tracking pixels, establishing audiences, conducting keyword research
Campaign Creation – Building Meta and Google Ads campaigns with appropriate objectives, creative development, targeting, and budget allocation
Testing & Optimization – Performing A/B tests on creatives, copy, targeting options, and continuously refining performance through bid and budget adjustments
Analytics & Tracking – Monitoring campaign metrics via Meta Ads Manager, Google Ads dashboard, and Google Analytics; implementing conversion tracking
Reporting – Generating monthly/weekly performance reports with insights and optimization recommendations
Budget Management – Ensuring efficient budget allocation and proper spend distribution across campaigns
Troubleshooting – Resolving ad disapprovals, addressing underperformance, and fixing technical tracking issues
What We Offer
Professional growth opportunities
Ongoing training and skill development
Access to leading brands and diverse client portfolios
Gender-neutral, inclusive workplace culture
Competitive compensation
Work Mode: Work from Home (Remote)
Send your resume at: hr@santpro.com

Work arrangement
No